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Caribbean Casual Back Deck Interviews - MarketingIn this session, the ladies discuss the difference between marketing and publicity and ways you can put your best foot forward. They discuss what has worked to build their client base in the past. They also cover how the marketing landscape is changing with the age of technology while other areas remain consistent, such as a strong core group of referral-based customers. |
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Caribbean Back Deck Interviews - Lesson Learned the Hard WayWe all make mistakes. Many times, mistakes are the most effective learning tools. In this session, the voyagers discuss some of their personal Horror Stories from the Front Lines, letting you in on their own personal experiences. Join them as they poke fun at themselves and share some of their most embarrassing lessons they learned the 'hard way!' |
Shot on location in the British Virgin Islands on the sailing yacht 'Sundowner' with Teri DiMarino, Kathy Rose, Susie Penney, and Melissa Verplank
It's not very often these four industry leaders get together for some fun, rest, and relaxation - but they all love their work and it doesn't take much for them to turn their conversations into an inspiring brainstorming session. Guess what? You get to be a fly on the wall!
In this session, the ladies discuss the difference between marketing and publicity and ways you can put your best foot forward. They discuss what has worked to build their client base in the past. They also cover how the marketing landscape is changing with the age of technology while other areas remain consistent, such as a strong core group of referral-based customers.
In this video you will learn:
- The #1 way to market your business
- Pitfalls to be careful of when the media shows up at your doorstep
- Where you can learn more about effective marketing techniques
- The 80/20 rule when dealing with your customers
- What you need to do to make your business stand out from the crowd
Approximate running time: 32 minutes
* Make sure you allow the video to pre-load a few minutes prior to viewing for uninterrupted play.
| Part 1 | Back Deck Interviews - Marketing |
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Teri DiMarino ICMG, NCMG, CAH
Teri is a thirty-five year-plus veteran of the pet styling industry, previously owning and operating a large and successful South Florida salon for twenty-seven years. As a multi Best In Show winning grooming contest competitor Teri was a member of the Read Full Bio
Teri DiMarino ICMG, NCMG, CAH
Teri is a thirty-five year-plus veteran of the pet styling industry, previously owning and operating a large and successful South Florida salon for twenty-seven years. As a multi Best In Show winning grooming contest competitor Teri was a member of the ’88, ’89 and ’93 GroomTeam USA Gold Medal winning teams, served as GroomTeam USA team coordinator for the ’90 and ’91 teams as well as GroomTeam USA Treasurer for nearly ten years. She is a multiple Cardinal Crystal Grooming Achievement Award nominee and award winner. Teri is a popular speaker, judge and master of ceremonies at seminars and trade shows across the United States, Canada, Europe, South America, Korea, New Zealand and Australia. She initiated the concept of the platform demonstration at grooming trade shows in the 1990’s and while these are familiar to the human hair industry, they had been unseen in the pet styling world until that time.
Teri’s dog show background includes extensive work with Doberman Pinschers in the obedience ring as well as helping found the Doberman Rescue League in South Florida in 1976. She served as President, Vice-President, Adoption Coordinator and Obedience Director. She also bred and showed Tibetan Terriers, having finished numerous breed and obedience champions as well as owner/handling one of her dogs to a National Specialty Best in Show win. Her “eye for a dog” carried over to her salon, where she maintained and groomed many of the local show dogs for their handlers, specializing in the scissor Terrier breeds and Cocker Spaniels.
As one of the charter members of the Boca Raton Dog Club, Teri acted as Match Secretary and Chairman through the grueling AKC licensing qualification process and then went on to hold the position of Show Chairman after licensing was granted. Teri also served a two year term as club President.
Teri has written regular columns and feature articles for the industry publications Pet Business,Grooming Business and Groom & Board magazines. Teri now works regularly with BarkleighProductions and has taken on the position of Industry Consultant along with writing the business column and feature articles inGroomer To Groomer magazine. She has also contributed to the new Animal Planet reality show, Groomer Has It, acting as the shows Professional Consultant.
Teri regularly lectures at trade shows and consults with pet styling businesses, specializing in teaching no-nonsense everyday grooming and bathing techniques, salon set-up, business logic and time management efficiency. Teri now resides in Southern California where she owned a successful mobile grooming business, ”State of the Arf Pet Styling”, and still enjoys grooming in her private salon.