Current Items of Interest

Caribbean Casual Back Deck Interviews - Marketing for the Pet Professional

Shot on location in the British Virgin Islands on the sailing yacht 'Sundowner' with Teri DiMarino, Kathy Rose, Susie Penney, and Melissa Verplank

 

It's not very often these four industry leaders get together for some fun rest and relaxation - but they all love their work and it doesn't take much for them to turn their conversations into an inspiring brainstorming session. Guess what? You get to be a fly on the wall!

 

In this session, the ladies discuss the difference between marketing and publicity and ways you can put your best foot forward. They discuss what has worked in the past for them to build their client base as well as how the marketing landscape is changing with the age of technology while other areas remain consistent - a strong base of referral based customers.


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