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Mini Lesson: Why Being Active in Social Media Grows Your BusinessIn this Mini Lesson, Danelle discusses the advantages of being active on Facebook and blogging. |
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Personal Interview with Danelle GermanIf one word could describe Danelle German, it would be 'passionate.' In this session, you'll learn how passion and focus are her keys to success. Danelle started working professionally with cats in 1998 when she got her first show cat. Since that time, she has launched multiple businesses. Felines are at the core of every business venture. Whether it's services, product creation, manufacturing, organizations, or education - cats are at the center of her attention. Her mind is always active. Not only is Danelle successful in the business arena, she's a dedicated mother of five, travels extensively around the globe teaching cat grooming, and loves creative styling. Join us to find out what motivates and keeps this superwoman full of fire. |
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Internet Based Marketing for Your Pet BusinessDanelle and Melissa discuss the methods that work well for them. Danelle totally embraces this marketing method and personally implements it throughout her business on a daily basis. Melissa thoroughly understands its importance and delegates much of the execution. If you are not actively participating in the key areas: website design, social media, and blogging, this is definitely a discussion you'll want to sit in on |
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The Paragon School of Pet Grooming hosted a grooming clinic, but this time instead of dogs, the focus was on cats. These are excerpts from the opening lecture. Even if you don't groom cats, you will gain some valuable insights. Not only is Danelle German an extraordinary cat groomer, she's a savvy business owner as well. Much of her information easily translates between dog and cat grooming.
In Part 1, $$ Formula for Potential Revenue, you will learn:
- How Danelle German got her cat grooming experience
- Why it's important to apply show principles to everyday cats when you can
- How you can grow a business in less than one year
- What is the formula for success
- Why she opened the National Cat Grooming Institute
Approximate running times: 14 minutes
Make sure you allow the video to pre-load a few minutes prior to viewing for uninterrupted play
| Part 1 | Formula for Potential Revenue |
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Danelle German
Danelle is the founder of the National Cat Groomers Institute of America, Inc. and the world’s first feline-exclusive grooming school located in Greenville, SC. She currently serves as President and Certifier/Instructor of the NCGIA and Director of the Read Full Bio
Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time she produced and showed many National and Regional award winning Persian’s, including CFA’s 3rd Best Cat in Premiership in 2005. Danelle is a member of Foothills Felines Cat Club, serving as President and Show Manager for a number of years. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., which is located in South Carolina and boasts an ever-growing clientele of well over 2000.
Danelle has authored the Ultimate Cat Groomer Encyclopedia as well as several articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers and has written updated cat grooming study material for other associations. Danelle has appeared on Animal Planet’s Cats 101 and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009.
Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe.
Danelle is the founder of the National Cat Groomers Institute of America, Inc. and the world’s first feline-exclusive grooming school located in Greenville, SC. She currently serves as President and Certifier/Instructor of the NCGIA and Director of the National Cat Groomers School and is a member of Wahl’s X-Treme Groom Team. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system.
Danelle encourages training and certification. Please contact her at The National Cat Groomers Institute of America, Inc. (NCGIA) 864-271-7430 or 877-302-7430 or email