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4 Ways You Can Make a Better Day

dogIt’s Monday morning.  You walk into your salon with coffee in hand and look at your appointment book.  Hmmm… You’ve overbooked – and by the look of things, you’ve also scheduled too many oversize dogs.  What’s this?  Uh oh.  THAT customer is coming in today.  The one you can never seem to please.  And your first dog always decorates your table with unpleasant treats throughout the entire groom.

We’ve all had days like this. It’s all part of being a professional pet groomer.

I still remember the day I had 16 dogs on my schedule. When I first looked at my workload, I was totally overwhelmed.

But then I really looked at it…

…and chose positivity over panic.

I changed my thought process and my attitude.  I couldn’t change my schedule, but I could change my outlook.  I couldn’t change the fact that there was a lot of work ahead of me, but if I looked for the positives, I would see how much I stood to gain.

By the end of the day, a lot of dogs were going to look and feel a lot better.  And since I had been a commission-based stylist, I was going to have a lot of money in my pocket – not including the tips that were sure to come! This was going to be a good day!

Have you ever stopped and thought about how a day is going to unfold?  Has it ever dawned on you that you are ultimately in control of the day?  You are.

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Ultimately, we choose our thoughts.  We can also control what we choose to believe.

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So how do you turn your thoughts and beliefs into affirmative actions?  Is the glass half-full or half-empty?  It’s both – and how you choose to interpret how you feel about that fact is what forms your outlook.

Here are 4 ways to mentally take charge of your grooming day that will boost both your outlook and your productivity.

Planning

anchors-aweighUltimately, you oversee your time and choose how to manage it.  To get the most out of your day it makes sense to plan it as efficiently as possible.

When I had a lot of dogs to get through, I chose an assembly line grooming technique.  This works whenever you have two or more pets to work on.  If you are mobile and the family has multiple pets, take them all at once to your mobile unit.

This is the order that has always worked efficiently for me.  I started with bathing the largest and furriest dog, working down the line to the smallest, lightest coated pet.  Once all my pets were bathed, I started the active drying process.  To determine which dog to start with, I simply reversed the order.  I started with the smallest, lightest coated pet working up to the furriest.  Once everybody was bathed and dried, I started the finish process.  Typically, I started with whatever was the fastest and easiest to move through the rotation.

Always look at your whole day, first.  Take a little bit of time to plan and organize it based on what has been scheduled.  No matter how chaotic it looks, if you believe you can get through it – you will.  That’s half the battle!

Focus

All of us are given 168 hours per week.  For those of us that work full time, about one quarter of it will be spent at work.  That’s not a bad trade if you are passionate about your job.  Plus, it offers the opportunity to earn a living by doing what you enjoy.

Yet, no matter how passionate you are about grooming – it can become unsatisfying or even stressful if you do not learn how to manage your time and focus.

I know stylists that are extremely happy doing just four dogs a day.  If you are one of those groomers – consider yourself very fortunate.  You have the luxury of time.  There are many professional groomers who rely heavily on grooming to support their families and need to groom more pets to sustain their lifestyle and standard of living.

Most efficient, seasoned pros can do between 6 and 12 dogs a day without sacrificing safety or quality.  If they work with an assistant, their productivity only goes up.

How do they do it?

They are totally focused on the task.  They are not distracted by phone calls, emails, Facebook, or idle chatter with coworkers.  They are 100% focused on the pet.  Most experienced pet stylists can turn a small to medium size pet in 30 to 60 minutes.  That includes everything:  bath, blow dry, nail trim, ear cleaning, and full brush-out/haircut.  Larger or extremely heavy coated dogs may take a bit longer.

If you are struggling to hit the time mark of one hour or less per dog, eliminate distractions.  Start timing yourself on a regular basis.  Break the grooming process apart and set time goals for each step.  Most people will find the bathing and drying process is the major time hog that can be improved upon.

Don’t Be Perfect

Of course, you need to produce quality results to bring clients back.  But does every pet that walks out your door honestly need to be show ring perfect?  Really perfect?  Not a hair out of place?  Probably not.

Focus on the fundamentals.  Keep the pet safe and injury free.  Get them squeaky, squeaky clean.  Remove all mats, tangles, and loose undercoat.  Get them blown out to perfection (this is where you can shine – most pet parents do not own a high velocity blow dryer).  Get smooth clipper work.  Trim those nails and make sure the ears are clean.  And don’t forget – a super cute face.

Do not nit-pick the job to death.  Even in the contest ring, the grooms are not perfect.  Do the best you can and then move to the next pet.

The Word “No”

There is unbelievable power in this word.  It doesn’t have to be negative and shouldn’t feel uncomfortable to say.

All of us are given 24 hours in a day.  It is up to us to decide how we are going to use it.  If you are overloaded or getting close, the most powerful word in your vocabulary is, “No.”

However, before you use it (especially if you’re feeling overwhelmed) analyze your day.

  • What can you do to make the day more manageable?
  • Do the problems stem from your overall attitude?
  • Is it a lack of experience and/or knowledge of skills causing the problem?
  • Are inefficient products or equipment slowing you down?

If you are truly being pushed to the brink and can’t squeeze anything more out of your grooming day, it might be time to embrace the “less is better” concept.

Even though we all get to choose what we say yes to, there are trade-offs for every choice we make.  If our work days are already full and we say yes to one thing – one more dog, one more customer – we must say no to another item on our agenda.

I have two suggestions for this dilemma.

First, if you have too many customers – and you don’t want to hire more help – you need to eliminate a few clients.  One of the easiest, and most rewarding ways to streamline your client base is to raise your grooming prices.  By raising your prices, you will automatically weed out the customers that do not value or can afford your services.  Typically, you can free up your time without sacrificing your earning capacity.

Your second option is to focus on your most valuable clients.  Those regular clients you see every six weeks or less.  Take the time to schedule them in advance.  Taking control of them first makes it much easier to say “no” to customers who don’t use your services as often.  Many highly regarded pet stylists book a year in advance.  They take full control of their schedule and take care of their most valuable customers.

Both scenarios ultimately utilize the word “no.”  No, you will not cut a special deal for certain clients.  And no, you will not take any clients that do not fit your ideal regular client profile unless you honestly have room to work them in.

Always be aware of your attitudes and how they are affecting your actions.  Always learn from your past but then let it go.  Look forward to creating the future you want.

Life is full of variables.  Our perception becomes our reality.  Whatever you choose to believe will either help you move forward or hold you back.

The choice is yours.  Make it a good one.

~Happy trimming,

Melissa


Why Should I Schedule Holiday Appointments in September?

dogIt’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

holiday-stress-600x300pxOne of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

5-phone-calls-that-saved-me-100Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

istock_83916991_mediumOnce you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself!  Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa


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