Member Video: Caribbean Interview with Melissa, Kathy, Susie & Teri - Marketing - 32 minutes
Shot on location in the British Virgin Islands on the sailing yacht ‘Sundowner’ with Teri DiMarino, Kathy Rose, Susie Penney, and Melissa Verplank
It’s not very often these four industry leaders get together for some fun, rest, and relaxation – but they all love their work and it doesn’t take much for them to turn their conversations into an inspiring brainstorming session. Guess what? You get to be a fly on the wall!
In this session, the ladies discuss the difference between marketing and publicity and ways you can put your best foot forward. They discuss what has worked to build their client base in the past. They also cover how the marketing landscape is changing with the age of technology while other areas remain consistent, such as a strong core group of referral-based customers.
In this video you will learn:
- The #1 way to market your business
- Pitfalls to be careful of when the media shows up at your doorstep
- Where you can learn more about effective marketing techniques
- The 80/20 rule when dealing with your customers
- What you need to do to make your business stand out from the crowd
Experts in this Video
Teri is a thirty-five year-plus veteran of the pet styling industry, previously owning and operating a large and successful South Florida salon for twenty-seven years.
Susie attended the American School of Dog Grooming in Detroit in 1977. Later that year she opened up her own business in downtown Traverse City, Michigan called The Clipper
Melissa Verplank is a Certified Master Stylist and long time business owner.
A salon owner since 1983, Kathy Rose has garnered recognition in the pet industry both as an expert stylist and educator.