Member Video: What Does the Customer Want (England Lecture) - 12 minutes
How do you unravel what the client really wants when it comes to grooming their pet? Do they really know what they are asking for? Can they see the end result of a groom before they leave their precious pet with you? Can you read the tell-tale signs of how this pet is going to react to the grooming process before the client leaves the salon? How can you win their trust – and their business time and time again? With almost 30 years experience working with pets and their owners, Melissa can help you un-wrap the mystery of talking with your clients. By clearly communicating with the pet owner, you’ll gain their respect, trust, and future business.
Note: This session was shot before a live audience at The Festival of Grooming in Great Britain July 2011
Experts in this Video
Melissa Verplank is a Certified Master Stylist and long time business owner.