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Join Us March 31, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, March 31, 7 p.m. for a free session with great advice for Spring Skin & Coat Care.

In this session:

  • President Joe Zuccarello will be joined by special guest Dave Campanella from Best Shot Pet Products.
  • The pair will share ways to leverage skin and coat care to boost your business and save you time in the process!

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Join Us Feb. 17, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, Feb. 17, 7 p.m. for a free session with great advice for Clocking For Speed & Efficiency!

In this session:

  • President Joe Zuccarello will be joined by special guest and Founder Melissa Verplank, CMG, who will share her expertise on how to benchmark speed and how to use this information to help in price-setting.
  • VP of Operations and CMG speed-master Lorri Keller will share tips to “kick it up a notch” without compromising quality!

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Join Us Jan. 20, 7 p.m. for a Facebook Live Session

Join Us on Facebook Live  Thursday, Jan. 20, 7 p.m. for a free session with great advice for Setting & Raising Fair Prices!

In this session:

  • President Joe Zuccarello will share his business savvy on how to calculate the right price for a profitable but fair grooming practice.
  • VP of Operations and CMG speed-master Lorri Keller will share her insights on handling the tough job of pricing for “big dogs” without loosing customers.
  • Bring your questions for on-the-spot advice!

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Join Us Dec. 2nd, 7 p.m. for a Facebook Live Session

We know you’re busy, but take a moment Thursday, Dec. 2, 7 p.m. to join us for a free session full of tips and tricks to stay calm and carry on during your holiday rush. Don’t miss out – set a reminder below:

In this session:

  • VP of Operations and CMG speed-master Lorri Keller will share tips on streamlining your groom time.
  • President Joe Zuccarello will share his business savvy on increasing your CX – customer success – through a sustained focus on quality.
  • We’ll also discuss safety and answer your questions!

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Theory of Five Wins Barkleigh Book of the Year!

CMG Melissa Verplank’s The Theory of Five has been selected for Barkleigh’s New Book of the Year Award! Tune in to hear Melissa talk about the evolution of The Theory of Five – a method of grooming she developed to create reproducible results and systematic communication with team groomers and clients. From it’s early inception to the foundation it has become for dog grooming instruction, the Theory of Five has helped groomers around the world save time and make money.

If you’d like to purchase The Theory of Five, it can be found here: http://bit.ly/2ks0d3t

Want to learn to groom dogs on campus or online? Visit ParagonPetSchool.com and get $100 off tuition with code LUCKYDOG.


Top Ten Grooming Videos

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#10 – How to Create a Stylish Salon Trim on a Mixed Breed

For this lesson, Kathy Rose puts this little dog in a super cute haircut. It’s not only appealing, but it’s also easy for the owner to care for, too. Trims like this are what bring owners back again and again. They are the bread and butter of every successful salon.
This is a highly detailed lesson. It’s perfect for newer groomers who want to add style and flair to their work.

Judy will teach you how to shorten up a Golden Retriever without destroying the natural body coat. She starts off by trimming the pads and the feet. She discusses the benefits of de-shedding a dog instead of shaving off the coat. Finally, she addresses the longer furnishings and shows you how to contour them while still maintaining a very natural look on the dog.

Judy working _2
In this lesson, seasoned professional stylist Judy Hudson walks you through the basics with this young Standard Poodle. As Judy says, “The clipper work is the foundation of all good grooming!” She shows you how to get that perfectly clean face, feet, and tail, quickly and safely. If you are a groomer who is struggling to get perfectly clean clipper work (especially around those pesky toes), Judy’s insight will be immensely helpful.

The Paragon School of Pet Grooming Introduces the NEW Distance Learning Program


Spring Trip

My husband, Marc and I are back from a four-week working road trip. For the past few years, we’ve traveled for almost the entire month of March. After all – who wants to be in Michigan in March? Each Spring, we’ve loaded up our bikes, kayaks, dogs, and filming gear and hit the road.

crystal riverThe trip this year started out with the Atlanta Pet Fair before heading south to Florida. Our itinerary included lots of work but also plenty of downtime. We kayaked with the manatees in Crystal Springs and enjoyed the unbelievable clarity of the Rainbow River. On one of the rivers we kayaked, we came a bit too close to a large alligator sunning himself on the bank. I swear it looked like an old tire sitting on the river bank – until it MOVED! We paddled away very quickly!

JumpingWe attended the Live Oaks International Horse Show where we watched show jumping and the exhilarating marathon driving event. The show jumping took me back to my younger years when I showed hunters and jumpers.  With each stride and jump, I was right there with the rider. Read the rest of this entry »


Bardel Bows – Success Comes from Sweating the Details

Pineola FarmsThe Atlanta Pet Fair was the kickoff for trade shows east of the Mississippi. To my husband Marc and myself, the Atlanta Pet Fair signals a month-long road trip in our motor coach.

I love this trip. As we drive from the frigid north country, we see spring explode as we drive south. Instead of seeing a season slowly wake up, we see it in full bloom in a matter of hours. I get so excited as I see the first daffodils, the first red buds blooming, and the leaves just giving a hint of green. By the time we hit Atlanta, spring is upon us. It’ll only be a matter of time before our kayaks will be in the water and our bikes hit the trails.

After the Atlanta Pet Fair, we schedule film shoots for Learn2GroomDogs.com. We enjoy filming Training Partners in their salons and many of live in the southern section of the United States. We’ve gotten very good at combining work and relaxing downtime for ourselves.

Normally our schedule is very rigid, but this year we cut ourselves some slack. Between the Atlanta Pet Fair and our first film shoot, we had a little bit of unscheduled time. Read the rest of this entry »


Proactively Dealing with Skin and Coat Issues

There are times in most professional groomers’ careers when customers mistakenly blame others for their pet issues. There are a wide range of possible scenarios that happen before or during the grooming process, including:

  • During bathing, a scab falls away from an older injury, making it look like a fresh wound.
  • Removing tight mats from the leather results in an ear hematoma.
  • A dog arrives for his appointment with fleas or ticks. However, the client refuses to believe their pet had them prior to stepping into your salon.
  • After trimming a pet with super sensitive skin, an area becomes inflamed once it gets home.
Quote In A Circle

How do you proactively handle these situations and prevent having upset customers?

Three ways.

  1. Communication
  2. Honesty
  3. Proof

Read the rest of this entry »


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Join us for our FREE Webinar and get tips, tricks, and the secrets to success from our team of top dog-grooming Experts. We'll send you a reminder email the day of the Webinar.

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Join us for our FREE LIVECAST and get inspired by our team of dog-grooming Experts. Learn the tips and tricks other members have used to fuel their success through Learn2GroomDogs.com. We'll send you a reminder an hour before the LIVECAST begins.

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From the atmosphere and lay out of your salon, marketing to attract and keep clients, to how many dogs you are going to do that day, Melissa and Joe will help you map out a plan for Success!

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