Call Now: (888) 344-8658

News » News

Search for a News Story:

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

When your appointment book is totally full, how does that make you feel? For most of us, it’s a sense of security. It’s a source of pride. It’s a guarantee that you are satisfying your customers’ needs. You are doing a good job.

But how do you feel when that appointment book has empty slots? Maybe you are just starting out on your own and have an open book. Maybe you are new to the salon and need to build a fresh clientele. Or maybe you have been at your salon for a while, yet you’re just not getting traction with repeat customers.

Long-time pet stylists know this unspoken rule: a full appointment book offers job security.

So if your appointment book is lighter than what you would like, how are you going to fix it?

Here are a few ideas to help you boost your number of daily grooming appointments. Read the rest of this entry »


Melissa’s Top 10 Ways to Build a Strong Clientele

Anxiety-Disorder-SymptomsAre you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.

Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.

Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

These are real worries.

Your current and prospective clients have four options.

  1. Use your service
  2. Use a competitors service
  3. Do it themselves
  4. Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.

So how do you win clients over? How do you encourage them to patronize YOUR place of business?  Simple.  Stand out in a positive way! Read the rest of this entry »


Correcting Behavior During Grooming – Learn the 4 Keys to Successful Pet Handling

If you are a long time pet professional, you’ve probably mastered today’s topic. If you are fresh to the industry, you are probably struggling with it.

How do you handle the dog that does not want to cooperate with the grooming procedure?

Intro-Adult-DogYou’ve heard me say this about dogs before – but let’s do a quick review.

  • They are hard-wired to think like a dog.
  • They are a predatory pack animal.
  • They are silent communicators.
  • They read body language.
  • They respond to energy.
The most over used word in a dog’s vocabulary is “no.” It’s a common enough word, but it means nothing to them. Why? They hear it all the time. How often is that word spoken every day? Pet owners are constantly “crying wolf” around the dog.

Read the rest of this entry »


How to Read Classic Dog Body Language – Appropriate Composure for the Pet Professional

We work with pets because we are passionate about them. It’s simple: we love what we do. Yet it’s important to remember that every dog is an individual. Not only do they look different, they all have different physical and emotional characteristics. Different personalities.

Some dogs receive clear directions from their owners. They have rules and boundaries at home. This makes them very easy to work with in a professional setting. Other pets will not be well-mannered in a professional setting. The personality quirks we all experience working with pets will vary from dog to dog.

  • Many will be perfect angels
  • Others will be mildly annoying
  • Some will be potentially dangerous to work with for both the handler and the pet

Based on your level of pet interaction experience, you should be able to work through many of these personality quirks. Your commands to the pet need to be clear, concise, and consistent. Read the rest of this entry »


Help Fellow Groomers Affected by California Wildfires – Groom One for California!

Our fellow pet groomers in California need our help! Join us and make a donation to the California Professional Pet Groomers Association (CPPGA). This organization will help fund those in need and distribute the funds that come from your generous donations.

We have accepted the “Groom One for California” challenge of sending the proceeds from one grooming per day and we are asking you to do the same. Any amount helps!

Below is a special message from Melissa Verplank and the link to make your donation: https://www.paypal.me/CPPGA


Paying Groomers – What is Fair?

How and what professional groomers get paid is always a hot topic. There are so many variables:

  • Hourly?
  • Commission?
  • Pay rates?

MoneyOver the years I’ve tested just about every possible combination of scenarios to try to determine what was fair, what worked, and what didn’t.

When I started my first business, I groomed in the vans right beside my mobile groomers. My team earned 50% commission of the grooming charges. We also had an extra “house call charge” for the front door service per stop (not per dog).

My mobile fleet grew from one van to six in about five years. Plus, I added a grooming salon to the mix. We were busy all the time. However, every once in a while, cash got tight.

Have you ever been there? Read the rest of this entry »


Bubble Baths and the Holiday Grooming Rush?

If you have a reasonably busy salon and have been at this for a few years, you know the holidays mean crunch time. You’ll be grooming most of your regular clients in days instead of weeks. Do you have control of your schedule?

main image tubYou may find yourself racing to juggle the demands of your business and your family. Keeping your customers happy is crucial to the health of your salon, but not at the expense of those you love. Don’t let the insanity of the holiday season put a damper on your festive mood.

I learned the hard way. Grooming super long hours up to 14 days straight before Christmas left me totally exhausted and spent. I was definitely a Scrooge throughout the entire holiday season. I knew I had to make a change when one Christmas I literally slept through the entire day.

Here are a few ideas from myself and my team of seasoned grooming pros to help you make the most of the holiday rush. Read the rest of this entry »


Are You Taking Care of Your Best Customers?

CSRIt’s hard to believe, but the major holidays are just around the corner. What does your appointment book look like? Are you booked out until after the holidays?

If you are, CONGRATULATIONS!  Give yourself a huge pat on the back. Being proactive with your schedule feels great, doesn’t it?

If you’re still trying to fill holes in your schedule, there’s a question I’d like to ask.

Do you know who your most valuable clients are? Whether you are a solo flyer or work with a team, you can benefit from knowing what type of client brings in the most revenue.

When it comes to the busy holiday season, knowing how to prioritize appointments can be very helpful. As much as we would like to get to every client, there are only so many hours in a day. It can be hard to decide who gets appointments and who gets turned away. Read the rest of this entry »


Challenging Dogs on the Grooming Table

Blog ImageWhen I first started working with dogs, I worked with a groomer who didn’t have a lot of patience with them. Dogs danced. They panted and drooled. They sat down – a lot. They growled, pulled, snapped, and bit. The groomer was constantly struggling. It did not take long before I began to think most dogs were naughty on the grooming table.

Eventually, the groomer moved on and I got a promotion. I went from being a kennel worker to grooming. It was not an advancement I was looking forward to.

I came from a horse background. The better I understood the behavior and psychology of horses, the stronger horsewoman I became. The horses I worked with became my partners. We were a team. When you’re dealing with large animals, that’s exactly what you want.

I quickly applied this concept to the dogs I was working with every day. Sure, I had to learn the haircuts. More importantly, I had to learn how to win their trust and cooperation. I needed to get inside the mind of a dog. Read the rest of this entry »


Grooming Efficiently vs Grooming Fast – What’s the Difference?

We all have different reasons why we love our careers. For most of us, our careers started because we were obsessed with dogs and cats. What a fabulous way to make money – doing something you enjoy. My guess is that many of you not only love animals, they’re also a hobby and a huge part of your lives. I know very few career opportunities that allow pet lovers to work in a field they truly adore.

I love helping people who are passionate about their career choices. I always encourage people to seek out personal growth. To look at ways to do things better, more efficiently, and with greater focus. Raise the bar. Set personal goals. Set limits. Develop strategies. Ultimately, the pet, the individual, and the business wins.

If you are a solo stylist, you get to make up your own rules. Work at your own pace. There is very little pressure to move beyond your comfort zone.

However, if you work with a team, you will usually have quotas to meet and rules that you need to follow. The business sets up these boundaries in the best interest of the client, staff, and the long-term health of the company. If someone does not meet quotas, it creates a frustrating situation for the rest of the team in terms of time, quality, and financial stability. Read the rest of this entry »


Count Me In!

Sign up to get notified when we host FREE Facebook Live Events!

Thanks! We'll remind you to join our next Facebook Live event!

Count Me In!

Sign up to get a reminder when your Members' Only Facebook Live Q&A is about to start!

Thanks! We'll remind you to join our next Facebook Live event!

Count Me In!

Join us for our FREE Webinar and get tips, tricks, and the secrets to success from our team of top dog-grooming Experts. We'll send you a reminder email the day of the Webinar.

Thanks! We'll remind you to join our next Facebook Live event!

Count Me In!

Join us for our FREE LIVECAST and get inspired by our team of dog-grooming Experts. Learn the tips and tricks other members have used to fuel their success through Learn2GroomDogs.com. We'll send you a reminder an hour before the LIVECAST begins.

Thanks! We'll remind you to join our next Facebook Live event!

Count Me In!

From the atmosphere and lay out of your salon, marketing to attract and keep clients, to how many dogs you are going to do that day, Melissa and Joe will help you map out a plan for Success!

Thanks! You will be sent reminder emails and a special link to join the webinar!