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Spring Trip

My husband, Marc and I are back from a four-week working road trip. For the past few years, we’ve traveled for almost the entire month of March. After all – who wants to be in Michigan in March? Each Spring, we’ve loaded up our bikes, kayaks, dogs, and filming gear and hit the road.

crystal riverThe trip this year started out with the Atlanta Pet Fair before heading south to Florida. Our itinerary included lots of work but also plenty of downtime. We kayaked with the manatees in Crystal Springs and enjoyed the unbelievable clarity of the Rainbow River. On one of the rivers we kayaked, we came a bit too close to a large alligator sunning himself on the bank. I swear it looked like an old tire sitting on the river bank – until it MOVED! We paddled away very quickly!

JumpingWe attended the Live Oaks International Horse Show where we watched show jumping and the exhilarating marathon driving event. The show jumping took me back to my younger years when I showed hunters and jumpers.  With each stride and jump, I was right there with the rider. Read the rest of this entry »


Bubble Baths and the Holiday Grooming Rush?

If you have a reasonably busy salon and have been at this for a few years, you know the holidays mean crunch time. You’ll be grooming most of your regular clients in days instead of weeks. Do you have control of your schedule?

main image tubYou may find yourself racing to juggle the demands of your business and your family. Keeping your customers happy is crucial to the health of your salon, but not at the expense of those you love. Don’t let the insanity of the holiday season put a damper on your festive mood.

I learned the hard way. Grooming super long hours up to 14 days straight before Christmas left me totally exhausted and spent. I was definitely a Scrooge throughout the entire holiday season. I knew I had to make a change when one Christmas I literally slept through the entire day.

Here are a few ideas from myself and my team of seasoned grooming pros to help you make the most of the holiday rush. Read the rest of this entry »


Why Should I Schedule Holiday Appointments in September?

dogIt’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

holiday-stress-600x300pxOne of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

5-phone-calls-that-saved-me-100Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

istock_83916991_mediumOnce you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself!  Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa


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