Spring Trip 2018

April 26th, 2018 by Joelle

My husband, Marc and I are back from a four-week working road trip. For the past few years, we’ve traveled for almost the entire month of March. After all – who wants to be in Michigan in March? Each Spring, we’ve loaded up our bikes, kayaks, dogs, and filming gear and hit the road.

crystal riverThe trip this year started out with the Atlanta Pet Fair before heading south to Florida. Our itinerary included lots of work but also plenty of downtime. We kayaked with the manatees in Crystal Springs and enjoyed the unbelievable clarity of the Rainbow River. On one of the rivers we kayaked, we came a bit too close to a large alligator sunning himself on the bank. I swear it looked like an old tire sitting on the river bank – until it MOVED! We paddled away very quickly!

JumpingWe attended the Live Oaks International Horse Show where we watched show jumping and the exhilarating marathon driving event. The show jumping took me back to my younger years when I showed hunters and jumpers.  With each stride and jump, I was right there with the rider.

I had never seen a marathon driving event before – what a blast! Top carriage drivers maneuvered their horse(s) through a complex pattern of VERY solid obstacles in the quickest time possible. It was thrilling to watch these skilled teams flying through the obstacles.Friesians Live Oaks

Soon we were headed to the west side of South Florida where we spent some great quality time with Marc’s family.

Then the work started.

We had multiple Learn2GroomDogs.com film shoots with some amazing people. We filmed with Randi Sands, Irina (Pina) Pinkusevich, and Joshua Morales.  We then toured Kathy Rose’s new salon, Pets of Perfection. From there, we drove to Orlando to film with Lindsey Dicken. As soon as we finished, we drove to see Angela Kumpe for some creative grooming just outside Little Rock, Arkansas.

kayakingFilming and learning with these talented stylists was amazing. One thing really stood out: the increased use of thinning shears. They’re being used more often and the variety of thinners and blenders is growing. It seems they are becoming as important to everyone’s collections as smooth bladed shears.

Finally, it was time to return to Michigan, but we had one more stop to make. As we made our way home, we stopped at new St. Louis office to visit our newest team member, Joe Zuccarello, and meet his family for the first time.

We made it home just in time for the last gasp of Winter. Being on the road was a wonderful experience. It was an amazing trip filled with a nice balance of work and down time.

Happy trimming!

Melissa

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Bubble Baths and the Holiday Grooming Rush?

November 9th, 2017 by Joelle

If you have a reasonably busy salon and have been at this for a few years, you know the holidays mean crunch time. You’ll be grooming most of your regular clients in days instead of weeks. Do you have control of your schedule?

main image tubYou may find yourself racing to juggle the demands of your business and your family. Keeping your customers happy is crucial to the health of your salon, but not at the expense of those you love. Don’t let the insanity of the holiday season put a damper on your festive mood.

I learned the hard way. Grooming super long hours up to 14 days straight before Christmas left me totally exhausted and spent. I was definitely a Scrooge throughout the entire holiday season. I knew I had to make a change when one Christmas I literally slept through the entire day.

Here are a few ideas from myself and my team of seasoned grooming pros to help you make the most of the holiday rush.

Be Prepared with Dispensable Products

Make sure all your supplies are stocked up and organized. The last thing you want is to run out of anything! Here is a shopping list to help you.

blog list

Walk around your salon well ahead of the rush. Open doors, look in cabinets, and check drawers. You want to have everything stocked up and at your fingertips. There’s nothing better than doing a thorough walk-through and making a list of supplies you need.

Stick to Your Schedule

Plan out your days. Just prior to a major holiday, the demands on your schedule can quickly spiral out of control. Do you want to work your normal schedule or add on a few hours here or there? Some professionals add work days to their week to accommodate clients. The choice is yours. Whatever you decide, make sure your best clients are pre-scheduled in premier slots in your appointment book. Ideally, it’s best to do this well before the holiday season hits.

Know your limitations. Know what your obligations are to your clients and family. Create a schedule that works for you – and then stick to it. It’s okay to say no.

Quote In A CircleFood Is Your Fuel

As tempting as it may be, surviving the holiday rush on the wonderful food gifts your clients bring is not the best option! Early in my career, I learned the hard way that cookies, candies, nuts, and other holiday treats can’t help you operate at peak performance.

Eat. Real. Food. If it comes from a window at a drive-through, it does not qualify as real food, in my book. Equally important, attempt to bypass any processed foods.

Prepare. Shop the perimeter of your grocery store. Focus on fresh foods. Take a day to prepare large batches of healthy food. Then pre-package it in individual servings. Freeze anything you can.

Cook ahead of time. Never tried batch cooking before? There are plenty of ideas on Pinterest and YouTube. Or simply double or triple your favorite recipes. Personally, my attitude is if I’m going to cook, I’m going to fill the grill, load up the oven or pull out my largest pot. It doesn’t take much more time to double or triple a recipe once you get started.

Make good choices. Whatever you choose, make sure it’s fast and easy to eat. Juices and smoothies are great on-the-go items. Hard-boiled eggs are economical and easy. Sliced fruits, veggies, and lean proteins keep energy levels high. Drink plenty of water.

Know your options. If you don’t want to do the cooking yourself, stock up on menus from your favorite restaurants and choose healthier items that help you maintain a consistent energy flow throughout the day.

Train Your Clients

Some days you have time to visit with your clients. However, the holiday season is not one of them. Train them to respect your time – even if you are mobile. It’s your responsibility to make sure every pet gets your full attention and it’ll be hard to do that if you’re running behind all day.

There are ways to tactfully and politely remind them you have an extremely busy schedule. A big smile and a genuine thank you can go a long way when you need to keep moving.

holiday-stressTake Time to Breathe

The holidays are a special time. Not just for your family, friends, and your clients – but also for yourself. It’s important to reserve quality time for every part of your life.

Having grooming systems firmly in place allows you to be highly efficient. The more seasoned you are, the more likely you have mastered this technique. It comes in handy when your time is limited.

Essential oils can use helpful to energize yourself or slow yourself down. Some brands come up with blends or you can make your own. They can be diffused in the air, inhaled directly from their bottles, or added to bath water. Many oils can be applied directly to the skin.

Common oils for relaxation would be lavender, lemon, ylang-ylang, geranium, and frankincense. A few essential oils used to increase energy are peppermint, white fur, lemon, and basil. Many of the citrus based oils have the ability to uplift and de-stress.

Carve out a little special time for yourself. Maybe it’s a soothing bubble bath at the end of a long day. Some people love massages or manicures. Others enjoy sitting down for a few quiet minutes to decompress with a beverage of choice.

The holiday season can be magical – even if it is one of your busiest times. The best way to ward off being a Scrooge is to do some planning. Think about the upcoming weeks leading to the new year. Take control. Put pen to paper and plan your schedule. Know where the crunch times are and when you have a window of space.

A little bit of thought and planning can go a long way to make the holiday season both financially rewarding, personally enjoyable, and filled with blessings and gratitude.

Happy trimming!

Melissa

MVpaw_no_Inner_white

What do you do to get through the holidays? Jump on our Facebook page and share your favorite holiday survival tips with your Melissa Verplank family.


Why Should I Schedule Holiday Appointments in September?

September 9th, 2016 by Joelle

dogIt’s hard to think about scheduling for the holidays with apples still growing bright on the trees and pumpkins still turning orange in the fields. Warm weather makes it hard to start thinking about holiday plans. What if I told you that this is the perfect time to avoid holiday stress?

The secret to avoiding holiday madness is to put your festive season pre-booking plans into gear before the chill hits the air. Are you surprised? It’s true! Here is an added perk to pre-booking holiday appointments. ‘Tis the season to guarantee the typically quiet months of January and February are lively and robust. This is the perfect time to ensure you have a holly, jolly, and profitable grooming season.

When you count it out, we are not that far out from many prime holidays. In just six short weeks it will be Halloween. In 10 weeks we celebrate Thanksgiving in the United States. In about 15 weeks we will celebrate Christmas and Hanukkah. All of these holidays revolve around friends and family.

holiday-stress-600x300pxOne of the biggest ways to eliminate being frazzled by all the holiday pressures is to get organized, now. The last thing your clients want to worry about is having their four-legged fur baby looking unkempt and bedraggled as friends and family enter their homes to celebrate the season.

Years ago we discovered that pre-booking was a great way to get control of our salon schedule. It offered a great benefit to our customers, as well. We even found a few hidden bonuses. One of those bonuses was shortening the time frame between appointments on our five and six-week clients. Our customers often opted to shave off a week or two from their regular schedule just to make sure their dog was looking fresh and festive. By doing so, the added revenue dropped directly to our bottom line. Another bonus was the generosity of tips around the holiday season. The third bonus was our ability to pre-book into the typically slower January and February appointment time frames here in Michigan. When done correctly, our January and February can be some of our more profitable months.

So how do you kick this off?

Start by going through your client list. Identify your premiere clients. You know who they are – the clients that book regular appointments every one, two, three, four, five, and six weeks. You will start pre-booking appointments based on the frequency your clients typically come into the salon.

5-phone-calls-that-saved-me-100Once you have them identified, it’s time to pick up the phone and get them scheduled. I consider it a courtesy call to our most important and regular clients.

Your weekly and bi-weekly clients should have automatic standing appointments throughout the entire year. Those clients are your most valued premier customers. Confirm all of their appointments. They should be dropped into the schedule first, getting premium appointment choices. Once all your one and two-week clients are booked, move to your three-week clients. If they do not already have pre-scheduled appointments through the holiday season, pick up the phone to get them scheduled. Continue to move down the list to the four-week clients. Finish up with your five- and six-week clients.

By the time you are done, you will have very few appointments left. Why? Because you’ve done such a good job taking care of your most valuable clients. If you do have any appointments left, you can be selective about what you take. You will have the control and confidence to know what can be done or what needs to go on to a cancellation list or when you simply need to say, “I’m sorry, but we are full.”

Once the schedule is set – stick to your guns. Sure, the holiday season can be extremely profitable for grooming establishments, but do you really need to push yourself beyond your limits?

No. Not if you value your mental and physical health.

istock_83916991_mediumOnce you get into the final countdown in November and December, looking forward six weeks will be January and February. Before those clients leave, they should have their January and February appointments pre-booked. If you struggle to get clients to pre-book during the colder months, think about incentives to help encourage pre-booking. Maybe it’s a discount off their next grooming. Maybe it’s a free add-on, upsell, or spa treatment. Get creative – but make sure you’re ready to offer the incentive at checkout to get those deep winter appointments booked.

Don’t forget, the holiday season is about friends and family. You have a right to enjoy them, too. How can you fully enjoy family time when you’re totally drained? Some of you may miss festivities altogether! I can’t tell you how many Christmas Eve’s and even Christmas days I totally missed because I was simply exhausted. Most successful groomers have to learn this lesson the hard way – including myself!  Don’t believe me? Click here to check out my video on Learn2GroomDogs.com!

When you have a pre-booking priority system, you are in control. You’ll be able to recapture your holiday spirit and sanity – and so will your team!

Remember, as the holidays draw closer, the dogs get easier. Typically, these are the one- to three-week regularly scheduled pets. Simple spruce-ups are usually all that’s needed to make them look amazing for their families.

This system works best when you start pre-booking in September. Don’t wait. You’ll thank me later when you have time to enjoy loved ones and some holiday cheer.

What steps do YOU take? Jump over to the Learn2GroomDogs Facebook page and tell us about it!

Happy trimming!

~ Melissa


 
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