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Melissa Verplank Interview

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Video DescriptionAbout Melissa Verplank


34 minutes, 24 seconds



After a day on the slopes in Utah, Teri DiMarino put Melissa Verplank in the hot seat! Of course, Teri covers the basics like: how did Melissa get started in the industry, where did she learn, and what has she accomplished? But the questions get more challenging, and personal, as she goes on.

Teri asks Melissa about her plateaus and walls she has hit throughout her career. What were her highest highs and lowest lows? And, is retirement in her future? During the entire interview, Teri has a knack for drawing out Melissa’s personal advice so you can glean knowledge from her years of business experience.

In this video you will learn:

• A few of the major challenges Melissa has faced in her career path.

• What you can do to avoid professional burn-out.

• The top mistakes she sees groomers make when starting their own business, and how to avoid them.

• Melissa’s thoughts on mobile grooming: solo operator vs. fleet.

• Melissa’s guiding light.

Melissa Verplank

Certifications: CMG

Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.

During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business,, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.

Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table.  Her website, also was its third consecutive Barkleigh Honors Award for Website of the Year.

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