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Stuff You Can Take to the Bank

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Video DescriptionAbout Danelle German


24 minutes, 38 seconds



Melissa Verplank, Founder of, often says, “When Danelle German speaks about business, I listen.” This interview proves that point. Whether you are a cat groomer or work with dogs, if you own a pet service business, you’ll want to catch this lesson!

This video lesson is based on a lecture Danelle gives around the country. It’s called, “Stuff You Can Take to the Bank.” It focuses on real problems for real groomers. She guides her audience through a discussion of issues they face every day. She helps them figure out the solutions which, in turn, put money in the bank.

Join us as we talk about:


How do you raise your prices? Sometimes, the hardest part is just getting started. Danelle will walk you through different options. She reminds us that the numbers do not lie. How can you make YOUR numbers work?


Danelle had some amazing insights. She gets to the real question behind the question, “How much do you charge to groom my cat?” (Any breed of dog would work, too!) Hint: it’s not the cost! How are you going to get to the true root of the question while gaining a new customer?


When things are not going well within your team, it’s frustrating for you and your team – and clients pick up on it, too. Danelle will give you some great ideas of how to get everybody back on the same page and working together.

These three items are not isolated problems. Everybody has the same issues. Although Danelle German specializes in felines, this topic crosses over into the dog grooming business, as well.

This video is filled with valuable information that will leave you inspired and energized. After watching the video, you’ll want to dive in and tackle your issues.

In this video you will learn:

  • where to start when it comes to raising your grooming prices.
  • how to create the tactics to make it work.
  • the importance of the value matching the service.
  • why basic math is so important.
  • how to re-energize a team.

Danelle German

Certifications: CFMG, CFCG

Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.

Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.

Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.

Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.

Danelle German
National Cat Groomers Institute
Catty Shack Vac
Chubbs Bars


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