FREE EXCERPT: Mr. & Mrs. Picky - 54 minutes

When it comes to managing and operating a pet service business, no one is more knowledgeable than Joe Zuccarello. His years of experience are evident in his solid advice. He is highly sought as an industry speaker.

Joe refers to this presentation as one of his “fan favorites.” It’s easy to understand why.

Many of us deal with picky clients. Do you find them easy to work with? Most of us don’t. In fact – many of us literally run the other way when we see this type of client on the books!

Joe works closely with’s founder, Melissa Verplank. He presented this talk privately to key team members within her family of pet service companies:

  • The Paragon School of Pet Grooming
  • White Dog Enterprises
  • Whiskers Resort and Pet Spa

Melissa felt Mr. & Mrs. Picky was just too good not to share with our entire L2GD family. If you are on the front line dealing with customers, this is not a lecture you will want to miss! His advice comes directly from working with customers. His experiences and suggestions are realistic, and time tested. Our guess is you will laugh right along with the audience as Joe shares his experiences. It’s easy to relate closely to what he is saying.

Our entire team walked away energized. Most were ready to tackle the most persnickety client immediately!

In this lesson, you will learn:

  • why picky clients detract from your business.
  • the types of picky clients which is the most dangerous.
  • why the “golden rule” is not what you think in a service based industry.
  • what type of attitude best satisfies picky clients.
  • what a picky client can help you achieve.
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Experts in this Video


Joe Zuccarello

Over the course of his career, Joe has provided management and operations consulting services to new business entrepreneurs, new business start ups, existing businesses, audiences at trade shows, and numerous telephone interviews and written articles.

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