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Establishing Pricing & Times For Grooming

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Video DescriptionAbout Melissa Verplank

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19 minutes, 55 seconds

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How do you set pricing for your work or your salon? Melissa shares a single page system she developed based on years of experience. The system allows for consistency across the board for both small and large pets and is fair to both the groomer and client. From the simplest jobs to the most complex, for new groomers just starting out or seasoned pros, the system works. Melissa helps you understand how and why the process works and how you can create your own pricing system. As a bonus, you’ll learn how to provide pricing estimates to new clients for any breed of dog or cat.

In this video you will learn:

  • How to set up an alphabetical pricing guide to quote new clients.
  • What ‘really’ establishes prices – it’s not what you might think!
  • How to break basic pet grooms out by time.
  • How to set up your own single page pricing chart.
  • How to set consistent pricing for any job, in any condition. and for any groomer or stylist. 

Melissa Verplank

Certifications: CMG

Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.

During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business, Learn2GroomDogs.com, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.

Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table.  Her website, Learn2GroomDogs.com also was its third consecutive Barkleigh Honors Award for Website of the Year.

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