Spotlight Sessions for January 23, 2018

January 19th, 2018 by Joelle

Dealing with Trouble Areas in Fur

January 18th, 2018 by Joelle

4rr-300x201Mats.

Tangles.

Knots.

Call them what you like. That woven mess of dirt and hair can often determine what kind of trim can be done on a pet. They are the best friend – and the worst enemy – of the professional pet groomer.

The key to dealing with these trouble areas is knowing how to identify them and deal with them effectively.

4 Types of Mats

  1. Lack of Maintenance: These mats are the results of dirt, static, and moisture. The owner brushes between grooming appointments but these sessions are not as effective or as frequent as they should be. More frequent bathing and brushing to remove dense undercoat is needed in these cases. The mats produced from poor maintenance are generally smaller and can be removed with the proper knowledge, tools, and products.
  2. Neglect: These tangles are tough. Typically, these mats are the result of longer-term neglect and are very tight and difficult to remove. The dog’s coat is often in extremely overall poor shape and is very dirty. They can be a hiding place for pests like fleas and ticks and may lead to skin damage or injury.
  3. Friction: Friction mats are caused when two areas rub together. It could be from a collar, dog sweater, or from a body part (like behind the ears or under the front legs) – but is not limited to those areas. Depending on the activity level of the dog, friction mats could be found up and down the legs, on long ears, or the tail. These are the areas that come in contact with other areas like tall grasses or even the ground.
  4. Compression: This type of tangle is generally found on the rear of the dog. It is caused from sitting or lying down. Dogs that shed heavily will have dead coat packed into the guard coat, and if not removed, will clump and mat as moisture and compression do their work. Just like people, dogs tend to be left or right-sided. The compression type density will be worse on one side more than the other.

Here’s your secret strategy for dealing with tangles: find them before the client leaves!

Quote In A CircleThat means at check-in. This is not just a time to be catching up with your client. Use this time to diagnose problem areas with their pet’s coat. Get your hands – not just your eyes – on the dog. The eyes can be deceiving. The owner doesn’t even have to be aware of what you’re doing.

I disguise my hands-on inspection as a meet-and-greet to the pet. It warms up both the pet and the client. But more importantly, it gives me valuable information that I can use to communicate effectively with a customer about the type of trim we can do, the cost, and the amount of time it will take.

Sink your hands deep into the coat. Keep moving. Feel under the ears, in the armpits – get to those friction and compressed areas so there are no surprises once you get the dog in the tub. Do you know what you’re feeling for? You’re trying to find patches of density/inconsistent density in the fur. You should be able to come into contact with the skin. Often, your client will insist that the dog is completely brushed out when they’ve really just been brushing out the tops of matted areas. This is where your comb comes in handy for a demonstration. Sink the comb through the coat. If you feel resistance, that’s your matted area.

Remember, the groom starts as soon as the client walks in the door, not when the dog is on your table. You should start assessing the dog visually as soon as the pet walks in and continue your examination until you are satisfied that you have found everything you need to discuss before your client leaves. Having to make repeated phone calls because you didn’t take the time to properly check over a pet will annoy your client – and will waste much of your own precious time.

Don’t stop there. You should always have a comb within reach. Clients may not always understand what a mat is, but it’s hard to deny a comb stuck firmly in the middle of tangled fur. It’s also a great way to open the discussion about the necessities of combing, as well as brushing, to maintain proper coat condition.

If there are problems or issues, I want to deal with them immediately before the client leaves. In the service-based business, education is the key. Most of the time, this means educating the client as to what is proper maintenance for their pet. Guide their hands to the problem areas. Have them feel for themselves what to watch for, so that when they’re brushing their pet at home they are better able to identify mats and how to deal with them. Many first time pet owners have really no idea what they’ve gotten themselves into when it comes to proper pet maintenance. They may love the idea of having a Golden Doodle, but have no idea that they should be groomed more than twice a year.

This is the perfect time to do that. With new clients, I would talk to them about trim options based on the condition of their pet. If their pet is in extremely difficult condition, I would talk to them about the risk factors the pet is going to experience due to its condition. Explain the potential risks that could occur during dematting. And always have the owner sign a pet release form. It also offers you an opportunity to offer beneficial special products or services.

By using your training, experience, and professional intuition, you can educate your client and make a real difference in the lives of the pets entrusted to your care.

Happy trimming!

Melissa

MVpaw_no_Inner_white

What is your favorite dematting tool? When it comes to dematting, are you reluctant to charge fairly for your time? Jump on our Facebook page and share your thoughts with your Melissa Verplank family.


Spotlight Sessions for January 16, 2018

January 15th, 2018 by Joelle

Tricks to Keep Your Appointment Book Full – Great Ideas to Stay Busy All Year Long

January 11th, 2018 by Joelle

When your appointment book is totally full, how does that make you feel? For most of us, it’s a sense of security. It’s a source of pride. It’s a guarantee that you are satisfying your customers’ needs. You are doing a good job.

But how do you feel when that appointment book has empty slots? Maybe you are just starting out on your own and have an open book. Maybe you are new to the salon and need to build a fresh clientele. Or maybe you have been at your salon for a while, yet you’re just not getting traction with repeat customers.

Long-time pet stylists know this unspoken rule: a full appointment book offers job security.

So if your appointment book is lighter than what you would like, how are you going to fix it?

Here are a few ideas to help you boost your number of daily grooming appointments.

SERVICE MENU

If you went to a restaurant and the server did not hand you a menu, how would you know what to order? Pet grooming is very similar. Owners know they’re coming to you to get their dog cleaned up, but they probably don’t know all the services that you offer. Services that could help them keep their pet looking and feeling great.

A well-organized service menu makes it easy for the client to select a service. As a bonus, it also makes it very easy for you discuss optional services such as de-shedding treatments, shampoo upgrades, skin conditioning treatments, tooth brushing, nail filing, or other add-on services.

A service menu allows you to quickly summarize maintenance grooming services. Use it to  highlight the benefits of regular professional grooming appointments. This is a great place to outline the suggested frequency of appointments. Depending on a number of factors, most pets benefit from being groomed every 3 to 6 weeks.  Others may benefit from weekly or biweekly appointments. Having a comprehensive service menu makes it easy to rebook clients on a regular basis.

DEVELOP A RESCHEDULE FILE

Actively encouraging clients to reschedule on a regular basis ensures that a salon will have a steady stream of clients. Plus, the pets will be in the best possible condition.<

Rebooking and rescheduling is all about helping your clients keep their pet looking and feeling its best. It’s about helping them understand the hygienic needs of their dog or cat, such as why it’s important to properly brush and bathe their pet between visits. Those are the goals. You are a problem solver. If they do not want to do the tasks necessary to maintain their pets at home, they will turn to you to do the job for them. Education is the key.

There are number of ways to rebook that next appointment:

  • on the spot.
  • reminder calls.
  • wake-up calls.
  • e-mail blasts.

Rebooking on the Spot

Referral card example.

Referral card example.

Offering to schedule an appointment at checkout is the best way to get a client to rebook. Develop a couple different scripts and use the one that best fits the needs of that client. For best results, use the tips below.

  • Ask every time. Think of fast food chains. They ask you every time if you would like something else with your order – every time. When the client checks out, offer to rebook their next appointment to ensure their pet continues to look amazing.
  • For the busy or in demand pet stylist, reschedule a number of appointments at once or book the entire year. This will guarantee the client will get the premiere dates they are looking for.
  • In areas that are price sensitive, offer incentives. Maybe it’s $5 off their next grooming if they book within six weeks or less. Or maybe you offer them free upsells like tooth brushing or a spa package upgrade.

Reminder Calls – If the Client Does Not Rebook on the Spot

Discount card example.

Discount card example.

Ask the client if they’d like a Reminder Call a week before “Buffy” would be due for his next appointment. This could be done via phone, e-mail, or text message.

Wake-Up Calls

Actively call clients that have not returned to the salon in 8-12 weeks.

E-mail Blasts

This is a great way to market to existing clients. If you are going into a slow day or week, offer an incentive to get clients in the door for those days.

IMPLEMENTATION

Incentive coupon example.

Incentive coupon example.

Rebooking is something you must do regularly – the same way – every time. Make it a habit to ask if they want to rebook at check-out. If they don’t, make sure to call and remind them one week prior to the preferred grooming time for their pet and don’t forget to do the Wake-Up calls once a month for any client you haven’t seen in 8-12 weeks.

Referrals

People are physiologically wired to make referrals. Many businesses can grow and flourish just by tapping into this business building strategy.

Referrals come from a number of different sources:

  • existing clients.
  • other service providers.
  • pet professionals.
Welcome flyer example.

Welcome flyer example.

Existing Clients

  • Encourage them to pass out your business cards. Let them know you are looking for more great clients like them. Always keep a supply within easy reach and generously hand them out to clients.
  • Use an incentive-based referral program. Offer a discount for first time clients PLUS give the same discount to the client that referred them. You give them even more reason to pass your name around – plus – it’s a great way to thank them for the referral!

Other Service Providers

  • hairdresser
  • local pizza joint
  • coffee shop
  • anywhere people gather and talk

Leave a stack of Discount Incentive cards with the owner or someone who is happy to pass them out. Code the back so you know where they came from – that way you don’t have to ask the customer when they turn them in. You do want to track where the cards are coming from so you can thank the service provider in an appropriate fashion.

Pet Professionals

  • vets
  • pet supply businesses
  • rescue organizations
  • trainers
  • pet sitters

Leave them with a basic welcome package they can hand out to clients that would benefit from your service. Participate in and support their events. They are more like to refer and support you in return. Offer a thoughtful thank you gift to those that refer you on a regular basis. Food or flowers never go out of style but there are many options.

Happy trimming!

Melissa

MVpaw_no_Inner_white

What did we miss? What works best – or turns customers off?  Jump on our Facebook page and share with your Melissa Verplank family.


Melissa’s Top 10 Ways to Build a Strong Clientele

January 4th, 2018 by Joelle

Anxiety-Disorder-SymptomsAre you thinking of opening a new shop where there isn’t a grooming salon or expanding into a new market area with your mobile unit? You are probably giddy with excitement over the prospect of all those new clients.

Watching that superstore getting ready for its grand opening? You are probably worried that you’ll lose clients.

Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

These are real worries.

Your current and prospective clients have four options.

  1. Use your service
  2. Use a competitors service
  3. Do it themselves
  4. Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors – it’s your prospects.

So how do you win clients over? How do you encourage them to patronize YOUR place of business?  Simple.  Stand out in a positive way!

My Top Ten List ways to start winning clients today.

  1. Build compassion and trust with pets and their owners
  2. Look, speak, and act like a professional
  3. Keep it clean and organized
  4. Always do more for the client than they can do for themselves
  5. Never stop learning and growing
  6. Safety first!
  7. Keep a comprehensive service menu with fair pricing (that does not mean cheap!)
  8. Be consistent
  9. Have a strong web and social media presence
  10. Smile – it’s the best sales tool you have (and it’s even better when you make the client smile!)

1Think about these items. How can you make them unique to YOU? Each one of us is an individual. We all have strengths and weakness. The key to success is to play upon your strengths.

When you are a solo stylist and own your own business, you have to be good at everything. Once you start to grow, that generally means hiring help. When you hire someone, don’t look for a carbon copy of yourself. Instead, look for someone who can complement your personality and work ethic. They will play off your strengths and offset your weakness.

No matter how well you do your job, the client needs to perceive the value of the grooming they receive on their pet.  It does not matter if YOU think you are giving great service – the client has to KNOW that.

They have to value that great service. If they don’t – they will look elsewhere to get their needs met. And many times, that means you are competing with the prospect themselves.

Happy trimming!

Melissa

MVpaw_no_Inner_white

What’s YOUR secret to winning clients? Jump on our Facebook page and share with your Melissa Verplank family.


Get a little holiday cheer with Learn2GroomDogs.com!

December 21st, 2017 by Joelle

Golden Christmas Sale


Spotlight Session for December 19, 2017

December 18th, 2017 by Joelle

Rating Dog Personalities

December 14th, 2017 by Joelle

blogr2You have a new client on the books. It’s a Lhasa/Maltese mix – or in the new world of designer dogs, it’s a “Lhatese.” The client arrives precisely 15 minutes late. She’s dressed to the nines and everything matches… even the dog.

The dog’s name?

You guessed it – Precious.

You know you’re in trouble.

If you’re a one groomer salon, you can keep the personalities of all your canine clients in your head. You know any dog named Precious is far from… precious.

But what if you start expanding your salon? What if you bring on a new bather? Maybe you have an assistant handling your appointments? Or maybe you have an inexperienced groomer joining your team?

Wouldn’t it be helpful to know the personality rating of the dogs scheduled for the day?

Here’s a rating system that I’ve been using for years in my salons. It’s been extremely helpful in many ways:

  • It allows us to clearly evaluate the personalities of our canine clients.
  • it opens up communication with our customers.
  • it allows us to assign more challenging pets to the appropriate groomer.
  • the groomer clearly knows s/he will need to be on high alert with certain pets.

This is how I rate dogs. Simply put, we rate them one through five. It’s worked exceptionally well for years.

Our bathers, groomers, stylists, and students know what to expect from the pet. Even our clients know our rating system. It allows us to have an open conversation with them about their pet’s attitude towards grooming. Many customers are even anxious to see the paperwork to see if there dog has progressed to a more positive level.

Develop Your Timeline

By using this rating system, we have a clear way to rate the personalities of all the pets that come through our grooming doors. Using the system also means I can communicate with my team, my teams can communicate with each other, and we can openly communicate with our customers.

This time-tested system has worked fabulously for my team. I hope it will work well for your team, too. Now, next time “Precious” comes striding through your door, you’ll know what to do!

Happy trimming!

Melissa

MVpaw_no_Inner_white

What do you do to help identify Precious in YOUR salon? Do you prefer not to have a system like this? Jump on our Facebook page and share with your Melissa Verplank family.


Spotlight Sessions for December 12, 2017

December 8th, 2017 by Joelle

How to Get Smooth Legs on a Close Haircut – Tricks to Eliminate “Stickie-outies” on Legs

December 7th, 2017 by Joelle

Do you struggle to get the spindly legs smooth of that clipped #5 all trim? The body comes out nice and smooth – but the legs… ugh.

Getting smooth legs is always a pesky problem for new groomers. Maybe you’ve been grooming for a while, but still struggle with this area. You’re not alone. Legs should only take you a few minutes to get smooth. If you’re missing the mark, here’s some help.

My Golden Rule for All Clipper Work

3 passes and you’re done. Period.

Your end result should be super smooth. No rough spots. No sticky-outies.

Fast. Clean. Simple.

bladerrLegs have their own sets of challenges. One of the largest issues is simply the shape. When you set a clipper blade on one of those spindly legs, the point of contact is minimal. Look at it on your own finger, simulating a leg. You’re only making contact with one or two teeth. You’re going to have to rapidly go over those legs several times if you have any hope of getting them smooth.

I have some ideas for how to get a nice finish on those legs in no time. It’s easy when you understand the principles and the foundation skills of all good clipper work.

1. Don’t skimp on the prep.

An excellent bath and a quick high velocity blow dry can make a world of difference in your finish – even on #10 or #7 all over trim. If they have six weeks or less of coat, get them into the tub right away. It won’t take you any more time to bathe and blow them dry and you will get a superior finish.

If the dog has more than six weeks growth, quickly knock off the bulk of the coat. Don’t worry about getting it smooth or neat at this point. Just remove the bulk of the coat as fast as you can. You don’t need to be bathing and drying all of that extra hair. Once the bulk of the fur is removed, head to the bathtub. Follow up with a quick high velocity dry to get the coat to stand up and away from the dog’s body.

If the dog will not tolerate a high velocity dryer, don’t worry. Just make sure they are thoroughly towel-dried. Give the pooch a light mist with a coat amplifying product or hairspray. Use a soft slicker brush to back brush and work the product into the coat while it is still damp. Let them air dry in a comfortable environment until they are dry and ready for finish trimming. Keep in mind this is a very short haircut and fluff drying is not really necessary.

2. Know your holds.

There is an order that you need to work over the legs to be efficient. Start from the top and work down to the toes.
PicMonkey Collage
Whenever you are working on legs, always keep them as low to the table as possible. The higher you lift the leg, the more uncomfortable the pet is going to become. As they become uncomfortable – they struggle. They nip. They whine. They squeal.

You need to be absolutely clear on whether you’re honestly hurting the pet or if they’re just being difficult. If you do not lift the leg more than an inch or two off the table, more than likely, they are just being difficult. Proceed in a calm, cool, and collected manner.

To get the top of the legs, hold onto the toes. I place my finger into the crevices of the foot pad. Then I press down between the digits so only skin is trapped between my fingers. Then I have a good hold so that I can maneuver the leg low to the table but I can get clearance all the way around.

If you’re holding them correctly, and they still struggle, simply maintain your hold. Anchor the heel of your hand on the table while you’re still holding onto the toes. Let the pet lightly resist your hold. After a few tries, and you don’t let go, most dogs stop pulling. You have gently and quietly taught them to hold still for the clipping procedure. Yeah! Minor victory for you! Be sure to give them praise when they do well and begin to respond positively.

For the toes, it’s a little trickier. For the front legs grasp the top of the leg above the elbow joint, then gently squeeze with your thumb and first finger. This hold will also offer stability as your hands rest in the armpit area. As you squeeze you will notice the dog will literally point its paw. This will give you enough rigidity in the pastern joint to run the clipper smoothly over the foot area, getting a smooth cut.

On the back legs, you’re going to slide your hand underneath the dog’s thigh. Stretch your fingers so that they can sit just above the ischium joint (point of buttocks) and the stifle joint. With the leg slightly off the table top, squeeze gently. Just like on the front, the joint will become stiff and the dog will point its toe. This will give you the firmness you need to work the clipper over the foot area.

3. Tip of the clipper.

No matter what blade you use, it is important to maintain a consistent degree of tip to the clipper blade. This is also known as “keeping the blade up on it’s cutting edge.” Imagine a pencil being held right under the blade as you guide it down the leg. The closer the pencil is to the teeth, the higher the tip angle. The further back you keep the imaginary pencil, lesser of the degree of tip. Generally speaking, the closer the blade cuts, the higher you need to tip the blade for it to be effective.

clipperrrEqually important is the amount of pressure placed on the blade. The perfect pressure is the weight of the clipper. Let gravity do the work. When you get in those awkward positions, you will need to simulate the same amount of pressure as your work on the sides and under the dog. Use your own arm to teach you how to gauge the pressure while maintaining consistent pressure as you would maneuver around the dog.

4. Don’t forget to brush.

It’s important to back brush. On the shorter trims, a softer brush is generally your best choice. Back brushing is done with the slicker brush while brushing the coat against the grain. The pressure on the brush should be very light. Use the entire pad of the brush, making gentle contact with the skin and coat. Keep the pressure soft on the brush so the skin is not scraped, causing a potential “brush burn.” Back brush the entire leg once. Then make multiple clipper passes using effective techniques. Once the bulk of the coat is gone, repeat the process a second time to get a smoother finish. On the third back brush pass, there should only be high spots or uneven areas left to get with the clippers.

5. The final detail finish.

Once you have back brushed and clipped the legs three times there should be very little coat left, but there are always a few pesky strays that pop out.

This is the time to pull out a nice pair a blending shears. For this type of detail work, I prefer a finer toothed blender or thinning shear. I always opt for blenders over normal shears for safety reasons. I rarely opt for a smooth bladed shear. The risk of injury is just too great. A blending or a thinning shear is a much safer option to get those final stray hairs you just couldn’t pick up with the clipper.

As a professional pet groomer or stylist, you always want the dog to look its best. Uneven haircuts do not reflect positively on a professional salon. You must be able to do a significantly better job than the dog’s owners could do themselves.

Dealing with all four legs on small to medium-sized pets should not take more than 1 to 3 minutes per leg to complete the bulk of the clipper work. Never forget, as much as we love our jobs, time is money. You want to become as efficient as possible.

Pay attention to the details. There’s a difference between a good #7 All and a bad #7 All. If you want your clients to return – you need to pay attention to the details. These low maintenance style trims are the bread-and-butter of many professional grooming salons. Getting those low maintenance haircuts super-smooth in the least amount of time possible is the key to a successful salon

Happy trimming!

Melissa

MVpaw_no_Inner_white

What is your secret to getting legs smooth? What frustrates you? Jump on our Facebook page and share with your Melissa Verplank family.


 
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