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Open Mic Q&A with Melissa Verplank at the Festival of Grooming in the UK

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Video DescriptionAbout Melissa Verplank


24 minutes, 25 seconds



This is a rare occurrence: while speaking in the UK, Melissa ended up with some extra time on stage! In this session, filmed before a live audience, you get to be a fly on the wall. Melissa looks for questions from the audience. Real problems you, and they, deal with every day! With over thirty years of experience running multiple grooming facilities, there isn’t much Melissa hasn’t dealt with. Join her as she trouble shoots, coaches, and makes suggestions on ways to handle 9 different problems her UK audience tossed to her for suggestions.

In this video you will learn:

  • How to raise your prices.
  • Ways to manage, motivate, and train your staff.
  • How to handle the clients that wants to stay and watch.
  • What type of information do you gather on your client cards.
  • What is the #1 tip for someone just starting out as a new groomer?

Melissa Verplank

Certifications: CMG

Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.

During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business,, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.

Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table.  Her website, also was its third consecutive Barkleigh Honors Award for Website of the Year.


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