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Upselling Spa & Teeth Services Infomercial @ Intergroom

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Video DescriptionAbout Joe Zuccarello


16 minutes, 36 seconds



Would you like to earn an additional $4 – 10,000 (or more) each year? What if you could do this without adding more hours or days into your schedule? Joe will show you a simple way to make more money without losing valuable time, and in our business, time is money.

Join the master of selling extra services as he shows you how you can increase your daily revenue for only pennies a day. In the first session, Joe talks about the Fresh Breath product line that addresses the oral and dental hygiene needs of your pet clients. His tips for battling bad breath are simple and easy for the groomer or the pet owner to use on any dog, and they’ll help you earn more money.

In the second session, Joe discusses the Tropiclean Spa product line. Learn the benefits of adding a luxury line of spa products that can easily increase earnings with every pet that comes into your salon.

In this video you will learn:

  • What is the easiest way to increase your bottom line with the least amount of effort.
  • Multiple waysto combat “doggie breath”.
  • How to effectively ask for upsells to your clients.
  • How to market extra services.
  • Ways to get your clients talking about YOU in a positive way.

Joe Zuccarello

Joe started in the pet industry as a 13-year-old bather/brusher in a small grooming shop.  After a few years, Joe sought employment at an exciting, growing, and progressive pet resort, which would be the start of a fantastic journey that has now spanned over 32 years.

As Vice President of one of the World’s most prestigious Pet Resorts for nearly 20 years, Joe was responsible for leading over 200 staff members and 15 Managers.  His direction of six facilities, which included Pet Resorts, Grooming Spas, Training Academies, Grooming Instruction Programs, lead to the establishment of a franchise model and a business that pet facility owners and managers from all over the World sought out for inspiration.

Later, Joe expanded his pet industry experience by immersing himself in the pet products side of the industry.  His first endeavor into the pet products and manufacturing categories was joining a highly regarded and innovative company called TropiClean that creates superior brands of shampoos, conditioners, stain and odor products, and pet dental solutions.  His various roles included National Sales Manager, Project Manager, Brand Leader, and Director of Innovation.  He helped define the company’s business landscape by increasing brand awareness through research, sales, as well as new product development and deployment.

Joe became a successful guest host on HSN (Home Shopping Network) representing pet grooming and dental products driving the pet category to unprecedented levels.

Joe has a Master’s Degree in Business Administration and was a Professor and Senior Lecturer of Graduate and Undergraduate Business Administration courses at a private University in St. Louis.

Joe is a sought out International Speaker and Independent Consultant providing management, operations, and sales training services and assistance, tailored specifically for the Pet Industry.  Likewise, Joe is a writer for many pet industry publications both in print as well as online.

Over the course of his career, Joe has provided management and operations consulting services to entrepreneurs, new business start-ups, existing businesses, audiences at trade shows, and numerous telephone interviews and written articles.  Joe continues to offer his services to select businesses, business leaders, and special event venues.

In early 2018, Joe joined the team at Melissa Verplank Enterprises, home to multiple pet professional development solutions such as, Paragon School of Pet Grooming, White Dog Enterprises, and Whiskers Pet Resort and Spa as their new VP of Sales, Marketing, and Business Development, later becoming the president of the Paragon School of Pet Grooming. His experience, education, and drive to help bring out the best in people and their businesses pushes the industry to new heights.

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