Every industry has its own set of technical terms. Those of us behind the grooming table are familiar with them, but have you stopped to think how our terminology sounds to customers? The words we use can paint a very negative picture to the client. Of course, we never intend it that way – we’re just using words and phrases that groomers have used for years.
In grooming salons around the world, we are dealing with a very precious commodity: the owner’s beloved pet. Most of these clients put their pets on the same pedestal as their children. We need to be extremely cautious of the types of technical jargon that we use within earshot of our clients. Or better yet, simply clean it up so it’s client friendly.
Today, I want to look at one of these commonly used terms. I’m going to give you a few ideas for optimistic alternatives to use. These alternatives will paint a much more polished – and professional – image in the clients mind.
The Grooming Noose.
Let’s face it. In order to groom a dog safely, we need control. One of the tools we routinely use in the grooming shop is a “grooming loop” or “noose.”
Correctly adjusted, a grooming loop will limit the amount of movement a dog can make on a tabletop, reducing the risks of accidentally falling or stepping off. If the dog were to try to bite or nip, the grooming loop can minimize the reach the dog has to your hands and face. By limiting their movement on the table, it makes our job easier while brushing, clipping, and scissoring, while again minimizing the risks to the pet.
Although this is a major safety item used in most salons, the term I hear routinely to describe this piece of equipment is the word, “noose.” Every time I hear it, the hackles on the back of MY neck stand up.
The word “noose” just conjures up all kinds of negative emotions with me. All I can think about are things associated with a hangman’s noose. Gallows. An eerie tree. Death. If your client hears this term used loosely in your grooming speech, my guess is they have the same type of thought process going on in their mind. The term “noose” does not create a warm, caring, and compassionate atmosphere in any grooming establishment.
The term needs a serious face lift! Focus on the positive aspects of what this piece of equipment does. Here are a few suggestions.
- Safety lead
- Safety loop
- Pet seatbelt
Think about how your terms can negatively affect your clients. Most of the time, we are so busy just trying to stay ahead of the grooming game, we never stop to think how we sound to the client. We may love our four-footed customers, but it’s our two-legged clients we really need to win over – gaining their trust – and their business.
Take a moment to step back and listen to yourself. Do you need to clean up your shop language? Do you use the old fashion term “noose’ instead of one of the much more positive terms?
What term do you like to use in your business for this valuable piece of grooming equipment? Jump over to the Learn2GroomDogs Facebook page and tell us what term you like to use!