Basic Business Development for a Cat Grooming Clientele
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Runtime:19 minutes, 28 seconds
How many clients are in your database? What is the average price for your grooms? What does it take to grow a business? In this presentation, Danelle gives you tips to work out these critical details. She discusses advertising options, cat owner value, the #1 goal of all service providers, plus, how to effectively fire a client.
This presentation is geared towards cat grooming. However, it is filled with valuable information that crosses easily over into the dog world. If you are a business owner, or thinking about opening your own salon, this is a presentation not to miss.
In this video you will learn:
- How to determine the average groom price per pet
• The revenue potential for your situation
• The most effective form of advertising
• What all cat owners want you to believe
• The number one goal and dialoguing with a client
Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.
Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.
Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.
Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.
National Cat Groomers Institute
Catty Shack Vac