Creating Consistency In Your Grooming Business
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Runtime:23 minutes, 43 seconds
This is one of the most common problems salon owners face. We hear it over and over again. How do you build consistency within your team? “Arghhhh!” right?
Seasoned professional pet stylists, Lindsay Dicken, Marc LaFleur, and Melissa Verplank sit down to have a conversation about building consistency. What makes this discussion truly interesting was their variety of grooming backgrounds. You’ll discover a few common threads kept surfacing as they talked. It did not matter if the business was a small or large salon, a mobile groomer, or a fixed location grooming salon.
Amazingly, they all found solutions to this pesky problem in a similar way.
Join this group as they share their experiences with you. You get to be a fly on the wall as they talk about ways to build consistency within their grooming businesses.
In this video you will learn:
- how to build a successful reputation.
- why written records are important.
- what tool brings consistency to a haircut.
- ideas on ways to set consistent pricing.
- the main lesson from this video that you can implement immediately in your business.
Lindsey Dicken is a National Certified Master Groomer. She has been grooming for 8 years, and has been grooming competitively for 6 of those. Prior to becoming a pet stylist, Lindsey was active in preparing and exhibiting saddle and draft horses.
Since beginning her dog grooming career, Lindsey has competed all over the country, and won multiple Best All Around Groomer awards, Best Scissored Poodle awards, World Champion Poodle Groomer, and Intergroom’s American Groomer of the Year. She received the Lynn Carver Memorial Award for Best All Around Pet Stylist in 2008 and 2010, and was nominated for a Cardinal Crystal American Groomer of the Year award. Lindsey has won several Best In Shows, most notably back to back wins at Intergroom 2009 and 2010 with a Bichon Frise.
She has qualified for Groom Team USA’s Top Ten Stylists every year she was eligible, reaching # 6 position her very first year. She was the #1 ranked groomer in the nation for 2007, 2009, and 2011 and had the honor of traveling to Germany in 2009 to compete in the World Team Grooming Championship. She helped Groom Team bring home the gold for the USA, winning a gold medal with a Bichon Frise. In 2011, Groom Team USA traveled to Belgium, and Lindsey helped her team earn the silver medal, competing with a miniature poodle in English Saddle trim.
Lindsey is most known for her work on Bichons Frises and Poodles, however she has also excelled in competition with Kerry Blue Terriers, Soft Coated Wheaten Terriers, Clumber Spaniels, English Cocker Spaniels, Gordon Setters, and mixed breeds.
In addition to competing in grooming contests, Lindsey also shows her Bichons Frises, miniature poodles, and Soft Coated Wheaten Terriers in AKC conformation shows.
The Fetching Canine
1490 W. St RD 434 - Suite 100 Longwood, FL 32750
SALON Phone: 407-493-5099
Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.
During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business, Learn2GroomDogs.com, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.
Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table. Her website, Learn2GroomDogs.com also was its third consecutive Barkleigh Honors Award for Website of the Year.