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Financial Records: Who Can Help You Keep Them Straight?

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Video DescriptionAbout Leslie SowersAbout Melissa Verplank


18 minutes, 3 seconds



For most salon owners, this is their favorite things to do: record all the financial details of their shop – each and every day. Stop it. We can see you rolling your eyes from here!

If you are like most pet groomers or stylists, recording all those pesky details will drive you up a wall. Let’s face it. The task is BORING!

Unfortunately, all those bothersome details are important. If you own a business, you need solid financial records. It’s part of the responsibilities that comes with business ownership. No business will survive very long without accurate financial records.

The good news is, you don’t have to do them yourself! This task can easily be delegated to someone else. If you look, you can find someone who loves to bury his/her head into mounds of paper, work out challenging puzzles, and enter mindless data into a computer program. You don’t have to deal with it – and in most cases, you shouldn’t!

Melissa Verplank was just like all of you. Her focus and love was grooming dogs, NOTentering all those annoying details into a computer system. Her idea of bookkeeping was an over flowing shoebox full of receipts!

In this lesson, Melissa brings her longtime accountant to the L2GD set. They discuss ways to maintain solid financial records without doing it yourself.

Melissa is a firm believer of delegation. If you are new to the idea of delegating, this is a great area to hand off to someone else. It will allow you to do what you do best – groom dogs.

There are lots of people out there that love to sweat the details, enter data, and crunch numbers. Let them! You’ll sleep a lot better knowing you have accurate financial records – and you didn’t have to put in all the tedious hours preparing those records yourself!

In this video you will learn:

  • why you need solid financial records.
  • what small business owners typically do wrong with their business.
  • who can help you put the numbers together.
  • the different layers of assistants you can hire to help you.
  • the roles of different job titles.

Melissa Verplank

Certifications: CMG

Melissa Verplank - CMG, has over 30 years’ experience in the pet grooming industry. Her mastery of grooming techniques has won her numerous awards on a national & international level earning her the right to become a team member on GroomTeam USA. She has been the GroomTeam Coordinator and currently sits on the Board of GroomTeam USA. Ms. Verplank is an industry speaker, author, two time Cardinal Crystal Achievement award winner, Barkleigh Honors award winner and contest grooming judge.

During her formative years she ran a fleet of mobile grooming units and a busy grooming salon. In 1992, Verplank founded one of the Midwest's largest and progressive pet styling training centers; The Paragon School of Pet Grooming Inc. in Jenison, Michigan. Ms. Verplank realized the need for quality training and reference materials. To meet that need she created White Dog Enterprises Inc., a business which develops creative learning products for the professional pet stylist. The leading products for this company are Notes From the Grooming Table, The Theory of Five, and core-skill method training videos geared to training professional pet groomers. In 2007 she opened Whiskers Resort & Pet Spa. The resort has become the premier boarding facility in the west Michigan area offering luxury accommodations for boarding, daycare, grooming, and pet training. In 2010, Melissa launched her latest educational business,, an on-line streaming video library of educational material for all levels of professional pet grooming and styling.

Most recently, Melissa has earned the 2016 Barkleigh Honors Award for Book of the Year with the release of the second edition of Notes From the Grooming Table.  Her website, also was its third consecutive Barkleigh Honors Award for Website of the Year.


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