If I Had a Crystal Ball
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Runtime:23 minutes, 30 seconds
Danelle German exploded into the grooming industry less than 10 years ago, yet she has accomplished more in those few years than most of us accomplish in a lifelong career.
It all started when she attended her first grooming show. She was motivated and excited to learn. After all, it was a huge grooming trade show and she was a lonely, self-taught cat groomer out of South Carolina. She was so disappointed at the show because there was absolutely nothing on the program that focused on feline grooming. She was extremely frustrated at the lack of information, education, and products for cat groomers.
…and that’s what started the ball rolling. Danelle became an innovator for the cat grooming movement.
Danelle has conquered so much in a very short time. How has she done it? Simple: she loves challenges. As she climbs one mountain, the view at the top is stimulating. She sees many other hilltops and mountains to climb. Inspiration is never in short supply.
In this interview, Learn2Groom founder, Melissa Verplank sits down to uncover many of the driving forces behind Danelle’s string of accomplishments. Together they look into Danelle German’s crystal ball to see what the future might hold for this amazing visionary and the world of feline grooming.
In this video you will learn:
- how she got her start in the cat grooming industry.
- what inspires Danelle to come up with new ideas.
- why she closed her highly successful cat grooming school.
- how to stay on the “cutting edge” with your business and career.
- what is on the horizon for Danelle German.
Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.
Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.
Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.
Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.
National Cat Groomers Institute
Catty Shack Vac