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Opportunities Abound for the Trained Cat Groomer

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Video DescriptionAbout Danelle German


25 minutes, 54 seconds



The Founder of, Melissa Verplank, loves to sit down with Danelle German. Danelle is a wealth of common sense, optimism, and business savvy all rolled up into one package.

This interview hits on all those points. If you work at or for a pet service business, you’ll want to watch this lesson!

Danelle discusses many components that lead to a successful feline groomer/salon. She shares plenty of success stories from a few of her 300 graduates of the National Cat Groomers Institute of America. While the lesson focuses on feline grooming, many of the principles can easily be applied to dog grooming, as well.

This video is filled with valuable information that will leave you inspired and energized. Hopefully it will leave you motivated to crank it up a few notches with your own career path.

In this video you will learn:

  • the market share for this service.
  • how to get the marketing ball rolling.
  • why competition is good.
  • what all groomers and business owners want to focuson.
  • the #1 thing all service-based businesses need.

Danelle German

Certifications: CFMG, CFCG

Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.

Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.

Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.

Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.

Danelle German
National Cat Groomers Institute
Catty Shack Vac
Chubbs Bars


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