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Opportunities for Mobile Cat Groomers

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Video DescriptionAbout Danelle German


30 minutes, 13 seconds



Opportunities for mobile pet grooming have grown in leaps and bounds. Today, most mobile grooming units cater to dogs. However, with the rise of professional feline grooming, cat mobile grooming units are on the rise.

Danelle German is a renowned leader in the cat grooming business. In this lesson, she talks about what mobile cat grooming can do for you. A mobile grooming environment is just perfect for a cat. The advantages are not just for the feline, either. There are many advantages for the groomer, as well.

Melissa Verplank and Danelle discuss the amazing opportunities that mobile cat grooming can offer. They’ll give you the answers for why mobile grooming is so perfect for cats. They talk about the earning potential of keeping your mobile grooming exclusive to kitties. Danelle also lets you in on a secret. When you first start your new business, you may be tempted to take almost any client that calls. The questions is, do you really have to? The answer may surprise you. Danelle talks about how to identify your target clientele. By targeting your ideal client, you can maximize your earning potential in no time at all. This entire lesson is extremely inspiring – and not just to mobile groomers.

Danelle also talks about the benefits of being a National Cat Groomers Institute of America (NCGIA) member. Their organization offers basic training along with advanced webinars for feline grooming. And if you question whether cat grooming is right for you, the NCGIA has a free online course designed just for you! Check it out.

In this lesson, you will learn:

  • the many benefits to mobile cat grooming.
  • the average earning potential.
  • how to identify your ideal client.
  • why it is important to stick to your guns.
  • where you can go for continued education about feline grooming.

Danelle German

Certifications: CFMG, CFCG

Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.

Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.

Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.

Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.

Danelle German
National Cat Groomers Institute
Catty Shack Vac
Chubbs Bars


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