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Recognizing Opportunities in the Changing Times

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Video DescriptionAbout Danelle German


23 minutes, 29 seconds



Danelle German’s husband, Mike, tells her all the time that she is an “empire builder.”  She loves to find challenges.  Climb mountains.  Her success has led her to be a cat woman extraordinaire.  She has started 7 businesses in just 16 years, all revolving around goods and services for grooming cats.

Her passion is contagious.  In addition to running her feline business empire, Danelle is a world traveler.  She loves teaching enthusiasts how to groom felines and run a successful cat grooming business.

This is an inspiring conversation where Danelle simply shares her thoughts on business.  How she got started in the cat grooming business.  Her ideas on what it takes to grow a successful business.  How she stays open to opportunities as they present themselves.  As well as the driving force that keeps Danelle German motivated.

There are so many golden motivational nuggets in this lesson, it’s inspiring to just sit back and listen!  The thoughts and ideas in presented here cross over between dogs and cats.  If you think of yourself as a “go getter,” you’ll definitely want to catch this lesson!

In this video you will learn:

  • why she doesn’t have some of her first businesses anymore.
  • what to do when obstacles get in your way.
  • why the hard lessons are the best lessons.
  • how technology has influenced her in business.
  • why it’s important to re-evaluate what you are currently doing.

Danelle German

Certifications: CFMG, CFCG

Danelle German, CFMG, CFCG, owned CFA’s Bara Cattery from 1999-2005. During that time, she produced and showed many National and Regional award-winning Persians, including CFA’s 3rd Best Cat in Premiership in 2005. In 2005, she retired from showing to focus on her feline-exclusive spa and resort, The Catty Shack, Ltd., formerly located in Simpsonville, SC.

Danelle is the founder of both the National Cat Groomers Institute and the world’s first feline-exclusive grooming school which was in Greenville, SC. She currently serves as President and Certifier/Instructor for the NCGI and is a member of Wahl’s Elite GroomTeam. Along with her husband, Michael, she is the inventor and patent holder of the Catty Shack Vac™ drying system and the inventor of Chubbs Bars shampoo for pets.

Danelle has authored the Ultimate Cat Groomer Encyclopedia, Cat Grooming Ain’t for Pussies, NCGIA Culture Books, and many articles for a variety of grooming publications. She is also the author of certification study guides for cat groomers. Danelle has appeared on Animal Planet’s Cats 101 and Must Love Cats and has been interviewed and filmed numerous times for Discovery Channel, local TV stations, Kittens USA and other media. She is the winner of the first Groomers Got Talent competition held at Groom Expo in 2009 and has won each creative dog grooming competition that she has been allowed to compete in with a cat.

Speaking regularly on all topics related to cat grooming and behavior, Danelle is a true pioneer in the field of feline grooming. Her lectures and training materials can be found around the world. In addition to speaking, Danelle has judged cat grooming competitions at various shows in both the US and Europe and has served as a judge for the Cat Writer’s Association.

Danelle German
National Cat Groomers Institute
Catty Shack Vac
Chubbs Bars


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