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JZ10: What are They Really Buying Episode 5 – Partnership

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello talks about doing things together, communicating with customers and staff in a way that satisfies everyone involved. People don’t like being told what to do but want to be engaged as partners, given choices and input. This applies to managing your staff as well. Watch to learn how partnership can produce a win-win-win situation—a win for you, the person you’re working with, and the pet.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


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JZ10: What Are They Really Buying Episode 4 – Expertise

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello talks about the importance of expertise and how you must always keep learning. Your customers like seeing tangible proof of continuing education, such as a certificate on the wall to show you stand out from the competition. Watch for a few ways you can cultivate a culture of learning and harmony among your staff, producing the expertise you are looking for.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Spotlight Sessions: Setting the Crest, Compounding Interest, and Trimming the Front Leg

Where to Set the Crest on a Pet Bichon

Elizabeth Gibbs walks us through each step of setting the crest on a pet Bichon. She demonstrates her special guard comb technique for going over the body to produce the perfect coat.

Watch the Spotlight Session

How Compounding Interest Works and the Impact It Can Have on You

Jennifer Cobb shows us how to retire smart by letting compounding interest work for us. She shows us the math which illustrates why saving as soon as you can is the best thing you can do for your financial future.

Watch the Spotlight Session

How to Quickly Trim the Front Leg While Adding Style and Flair

Megan VandenBerg teaches us her tips for trimming the front leg to make it as pleasing to the eye as possible. She shares combing techniques and what her favorite shears are to get the job done.

Watch the Spotlight Session

JZ10: What are They Really Buying Episode 3 – Peace of Mind

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello shares his thoughts on cultivating peace of mind. Keeping customers and staff in the loop is a great way to make things run more smoothly, as is providing a “better than home” experience. The difference between a salon surviving and thriving could come down to training and support – when your staff is happy and knowledgeable, everyone benefits.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Spotlight Sessions: Rounding The Rosettes, Slowing Down, and Trimming a Poodle’s Front Feet

Rounding The Rosettes With Scissors with a Modified Pet Poodle Continental Trim

Misty Fowler shows us her technique for rounding the rosettes with scissors. Starting with straight lines, she explains how it’s easier to round it out as a finishing touch.

This Spotlight Session is from the full video: Modified Pet Poodle Continental Trim Using a Guard Comb

Watch the Spotlight Session

Sometimes It’s Better to Slow Down & Stay Quiet to Speed Up the Grooming Process

Khris Berry shows us how to achieve an optimal pace and technique of grooming to keep the dog comfortable. Communicating via body language is key to keeping the dog calm and engaged.

This Spotlight Session is from the full video: General Table Handling for Pet Grooming & Special Needs Dogs

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How to Trim the Front Feet of a Standard Poodle

Suesan Watson shows us how to trim the front feet of a standard poodle, teaching us where to position ourselves and some techniques to use for a safe, attractive trim.

This Spotlight Session is from the full video: Back to Basics with a Standard Poodle in an All Trim

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JZ10: What are They Really Buying Episode 2 – Confidence

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello teaches you how to project your confidence. This assures your clients that you’re able to solve their problem and that you can execute the solution well. It also helps boost confidence among your peers or staff, as they look to you as an expert or leader in the salon. Tune in for tips on keeping customers happy and fulfilled!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Terrier Personality Trim With A Mohawk On A Mixed Breed

Have you ever wondered how to achieve a playful look on a mixed breed? Are you looking to up your styling game? Join Elizabeth for this amazing lesson where she shares her expertise when working with this soft, flyaway coat texture. She stayed with the Dandie Dinmont type body style but changes up the head by creating a fun mohawk! Elizabeth Gibbs is an award-winning Certified Master Groomer with an approachable teaching style and wealth of knowledge. She loves helping groomers build up their skills and set themselves apart.

A few of the highlights you will learn in this video:

  • How to the lift on these soft coats when clipping
  • How to make a dog feel respected when working on their legs
  • How to add style to even the simplest trim
  • Why she is so in love with this type of haircut
  • How to add lift to the muzzle area

Start Learning with Elizabeth

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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JZ10: What Are They Really Buying?

Joe Zuccarello’s latest video is live for L2GD Members!

In this JZ10 Groomer Business Tip, Paragon president Joe Zuccarello explains the difference between your internal and external customers and gives you pointers on satisfying and supporting them. He also explains how you, an expert, have a duty to support and engage customers and your employees or associates. When you genuinely care about helping others achieve their success, you will find that it enhances your own in the process!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Spotlight Sessions: Improving Pet Handling, Round Jacket on a Poodle, and Knee Problem Safety

Easy Ways to Improve YOUR Pet Handling Skills

Khris Berry shows us techniques to keep a dog relaxed by reading their body language as well as being keyed into what’s going on in their brain and how to put that knowledge to use.

This Spotlight Session is from the full video:  General Table Handling for Pet Grooming & Special Needs Dogs

Watch the Spotlight Session

Everything Should Be Round on the Jacket with a Modified Pet Poodle Continental Trim

Misty Fowler shows us how to trim a clean separation between the jacket and rosette of a Pet Poodle as well in which order to do the underline so the curves stand out.

This Spotlight Session is from the full video: Modified Pet Poodle Continental Trim Using a Guard Comb

Watch the Spotlight Session

How to Safely Work on a Dog with Knee Problems

Suesan Watson shows us how to trim a dog with bad knees minimizing anything that would cause them pain. This keeps them from lashing out while you’re working.

This Spotlight Session is from the full video: Grooming a Foxy Trim on a Pomeranian Mix

Watch the Spotlight Session