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How To Get Through a Challenge

Blog PicEvery one of us, at some point in our lives, questions whether we made the right decision. You hastily agree to something. Weeks, or even months later, you really begin questioning your decision.

I just had that happen to myself not long ago.

Many of the upper echelon of the grooming world have officially ‘retired’ from competition level grooming. But we were always being asked to step back into the ring.  Those making the request were always met with, “No way!!” from every one of us.

It takes a lot of practice to stay in peak technical form. Most of us do not actively compete anymore. A few still groom a little at their salons for pet clients. Others, like me, have not physically groomed a dog in years. For most of us, we have become much better coaches to the grooming world than actually grooming the dogs!

Months ago, my good friend Teri DiMarino came up with a brilliant plan to get us ‘old-timers’ back in the competition ring. The question was, “If we held a rescue rodeo, limiting the number of entries to select retirees, would you accept the challenge if you were invited?”

Most people who know me know my all-time favorite grooming classes are rescue rodeos. This is real-life grooming. This is the type of thing we see in our salons every day. It’s a well-known fact that if a dog is as clean and attractive, it stands a much better chance of being adopted into a new home.

When it comes to grooming dogs, we are all softies. This is the most rewarding competitive level grooming class I have ever seen. So when I was asked if I would compete if I were invited, my immediate response was, “Absolutely!!”

A few months later, reality started to sink in. I started to second-guess my decision. Yes, I groom every day in my mind with my work. However, I have definitely come to a point in my life when I’m a much better coach than an actual groomer. Sure, in the 80s and early 90s I was on top of my game. I groomed every day. Unfortunately, physical limitations forced me away from the grooming table and a job I loved.

 I was able to redirect my career by helping others learn how to groom, advance their skill set and achieve their goals. I went from being an occupational athlete to being a desk jockey. To step back in the ring was going to take more than just wishful thinking. You have no idea how physically demanding the job is until you don’t do it anymore.

Fast forward to Intergroom 2014. The Celebrity Rescue Rodeo was upon us. Ten of us were invited. It’d been so long since I’d last groomed a dog, other than a small collection of shears, I had no equipment left.

Luckily, I was able to beg and borrow all the tools I needed. I did a little bit of practice grooming prior to the class. But as we entered the ring – all those old butterflies came fluttering back. I really begin questioning – what the heck was I doing in the ring?

I think all ten of us were feeling about the same way. But you know what? Once they said, “Groomers start!” all of us went right back into our competitive Zen-like zones. We put our heads down, focused, and got to work. We blocked most everything else out except the job at hand and making a strong connection with our rescue dog.

There may have only been one trophy. That’s OK. Everyone one of us thoroughly enjoyed the experience. I think all of us walked out of that ring proudly. We still had what it takes to make a pet appealing.

Concentration was the key. No matter how rough, tough, or challenging your grooming day might be – stay focused. You can get through it – you might even find the challenge rewarding — just as all ten of us ‘old timers’ did.  All of us were worried we couldn’t pull this off, but as we left the ring of the Celebrity Rescue Rodeo competition at Intergroom 2014, all of us felt like winners – and so did the dogs!

Happy Trimming!

~Melissa

P.S. Special Note:  About 30 minutes before they called ‘scissors down’, they said we could call in a ‘lifeline’ to help finish our dogs. I called for Suesan Watson. This is her signature head style. I told her I was going to do ‘her’ head style on this adorable little dog before the contest even started. I had seen her do it repeatedly in our Learn2GroomDogs.com video lessons and love it. Thanks Sue!


Leave Your Emotional Baggage at the Door

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In a grooming salon, your four footed clients need your full attention. 110% of it. Every day.

Let’s face it, we love dogs. The last thing we would want to do as a pet professional is hurt a dog (or cat), but there are countless dangers lurking around every corner of a grooming salon for a pet if we are not on top of our game.  We work with a wide variety of sharp instruments. Tools that can cut, tear and cause abrasions to the skin if used incorrectly. There are many products that can burn or irritate the skin if not used properly or removed thoroughly. If a pet fell from a grooming table or bathtub, it could cause injury or even death to a pet in our care. Improper and unsupervised drying procedures can kill a dog. Incorrect or rough handling can seriously hurt a pet.

Becoming a pet grooming professional can be an enormously rewarding career but it takes training and practice. Lots of practice. Correct practice. Sure, our role is to clean and make the pet look nice but it’s more than that. It’s about keeping the pet safe. Winning its’ trust. Making the grooming experience as pleasant as possible for the animal. 

It’s important to remember that our four footed clients are animals. They are going to think and react like an animal. No amount of humanizing a pet will ever change the fact they are hard wired to be a dog (or cat).  When a pet comes through our doors, all their senses are heightened. They are on high alert. They live in the moment – and that moment can change in an instant depending on whom and what is happening to them.

In a dog’s world their current environment is either stable or unstable. They have the same senses we do, but do not rely on them in the same order as humans do. A dog interprets the world predominantly by smell, whereas a human interprets it by sight.  Dogs also have a highly developed universal sense where they can feel the energy (emotions) of the other beings around them.

Pheromones are chemicals that provide animals with information about another animal’s emotions, mental state or behavior. Both people and dogs release pheromones and dogs are able to smell the pheromones of other dogs days after they’ve been secreted. Dogs can also detect pheromones in people.

Like pheromones, dogs can pick up the scent of select hormones. Cortisol is a hormone associated with stress in both humans and dogs. Pets can presumably detect stress in people because they secrete the same hormones as stressed dogs. People also release hormones associated with a variety of other factors including sexual arousal, anger, fear and illness or disease. Dogs may be able to interpret the meaning of at least some of these hormones.

Both the wild canine species and dogs exhibit complex body language. Small, almost undetectable tail, eye and facial movements give dogs valuable clues about emotions and intentions. Because dogs can’t speak, they are accomplished readers of human body language. A pet may detect that a person is afraid or angry long before people notice. This is not because of a magical sixth sense but rather a result of acute powers of observation.

Dogs are acutely aware of energy. Energy is a combination of many factors but it combines body language and smell. People understand energy too, but dogs sense it at a higher level due to their enhanced levels of observation and smell.

If you work with pets, it’s crucial that your emotional baggage get checked at the door. I can guarantee your co-workers don’t want to hear about your personal woes. And I promise the pets are going to reactive negatively to your penned up emotions. If those emotions are anything other than calm-assertive energy, the dog is going to know it.

It takes dogs only an instant to figure out what kind of energy you are projecting.  If you are working professionally with pets, it’s critical you gain full control of your presence. You want to project calmness. You want to instill confidence.   There cannot be a question of who is in charge of the situation.

If your personal emotional baggage crossed into the grooming salon – you are in for a rough day. Experts agree that how we feel has a major impact on how our dogs are going to behave.

Yes, being a professional pet groomer can be highly rewarding. But it also is a big responsibility. With every snip, clip, brush and comb, dangers lurk for your four footed clients. They need your full attention 110% of it every day – and every moment – to win their trust and cooperation while keeping them safe. That’s your job.

Happy Trimming!

~Melissa


What Are Your Doors of Opportunity?

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I was one of those difficult kids for my parents. I had no focus. My grades in school were dismal. I was rebellious. I hung out with the ‘wrong crowd.’  Sound familiar? Maybe that was you. Or maybe you know someone like that right now.

I was so difficult for my mom and step-dad; a school counselor contacted my father. She told him she felt I was a suicide risk. I should be removed from my current living situation if at all possible. Luckily, it was possible. I was sent off to private boarding school.

I’m sure the small private school in Colorado saved my life. Much of their early education was founded around the principles of Outward Bound, both inside and outside the classroom.  My love of animals and the outdoors gave me the focus I needed to turn my life around.

I got my start in the pet industry when I was 16 years old. My first job was scooping poop at a local kennel. I didn’t have a clue what I wanted to do ‘when I grew up.’ All I knew was I loved pets.  For me, working at the kennel was exceptionally gratifying. I did that for three years while going to school. 

Then one day the groomer got fired. I went from shoveling poop to grooming dogs overnight. I didn’t have a clue what I was doing. But I had tools. I had a book.  I had a ready-made clientele. And I had a boss that was willing to let me learn.  My first day as a ‘professional groomer,’ I had 6 dogs to groom.  That was 1980.

Fast forward to 2014. Thirty-four years later. The pet industry opened huge doors of opportunity for me. My education was not in the classroom. It was on the job. I was no longer rebellious. I was focused. I was able to turn my passion into a career. And I took it seriously. I may not have earned many A’s in school (I don’t think I ever saw one of those come across a report card!) but I didn’t let that stop me from achieving A’s in real life.

In the early years, I had no idea what I would set out to accomplish – but if I was going to do this – I was going to be the best dog groomer I could possibly be.

It has been a non-stop learning opportunity as I climbed the stairway of knowledge – and business. The pet industry is limitless with what you can achieve for yourself – and for others that may join you on your journey.

Over the years I’ve started many pet related businesses including: a fleet of mobile grooming vans, a grooming shop, a grooming school, a publishing company, a luxury pet report, and an internet based library of educational streaming videos. I’ve had the chance to travel the world with the pet grooming industry, first as a top rated pet stylist then as an award winning speaker. I’ve been able to share my quest of knowledge by creating top rated curriculums and by writing books. I’ve watched a couple of my companies hit the million dollar mark in annual sales. I’ve seen some of them grow at tremendous rates. I’ve been amazed at the staying power of others.  We’ve weathered challenging times that would destroy most businesses – but we’ve faced the struggles and persevered.

As you look ahead to 2014, what do you plan on doing with your career? Are you happy with where you are?  Are you making the type of money you are comfortable with? Are you satisfied with the quality of your work? Do you have a steady stream of regular clients? Are you booked in weeks in advanced or even a year out with repeat clients? Do you enjoy going to work each day?

Here are two quotes I love.

The first one is from Hall of Fame football coach Vince Lombardi. He said, “If you’ll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives.”

The second one is from Diana Ross. She stated, “You can’t just sit there and wait for people to give you that golden dream; you’ve got to get out there and make it happen for yourself.”

The pet service business is an amazing field to be in. You – alone – are responsible for your destiny. Only YOU can change your career path. If you are not thrilled with where you currently are in life – change it! Only you hold the key.

Once I got through my difficult phase in life – I found a fabulous career path. One filled with challenges and rewards. With each step, new doors of opportunity appeared. If I chose to work hard – very hard at mastering each task, I had more doors open. It’s been an amazing journey that I wouldn’t trade for a million years.

What are you going to do to change your career path and make it the most rewarding year yet? 2014 holds many promises if you choose to open the doors. Your rewarding journey can start simply by taking the steps towards a new opportunity.

 Happy Trimming!

~Melissa


Are You Front Page News Worthy?

Blog ImageIf your local newspaper were to drop by, un-announced, to do a feature story about you and your business — would you be proud? What about your local TV station? Would you be delighted of the impression you will make on the community as your photos were splashed across the front page? What about being seen by thousands watching the local news?

If the answer is no, take the steps necessary to create that positive, professional image that will make a lasting impression on all of your clients, every day.

For new clients walking through your door, they’re going to make a lasting impression in their minds about you in less than 30 seconds. In those 30 seconds you have the opportunity to make a positive impression with three of the five human senses; smell, hearing and sight.

In over 30 years of business, trust me – this scenario has played out many times with my multiple business. If there is a slow news day, nothing can fill the space better than pets! Luckily for me, I have lived by this credo for years. We are always ready to be front page news. In all my companies, cleanliness and professional appearance have always been a top priority.

Daily maintenance is critical on an ongoing basis. However, many professional grooming salons experience a slowdown right after the holiday season. Your appointment book is light. The phone is not ringing. You’re wondering what you can do with yourself. I’ve got the answer for you. Push up your sleeves and get ready to apply the elbow grease.

This is the perfect time of year to do all those pesky little tasks you’ve been procrastinating on. It doesn’t matter whether you are a stationary salon or a mobile grooming unit — most of these items apply to both.

  •  deep clean all areas of the salon (we’re talking on your hands and knees using a scrub brush type cleaning!)
  •  apply a fresh coat of paint
  • organize your reception area
  • clean out your computer files
  • clean the lint traps of your dryer(s)
  • organize your supply cabinet
  • sort out your tool kit
  •  revamp your print marketing materials
  • clean and perform maintenance on all of your grooming equipment
  • refresh your website and Facebook pages
  • rearrange your retail area (if you have one)
  •  change the art in your salon if you have room
  •  install clocks in every room
  • oil and service your grooming tables
  •  order new smocks and/or grooming attire
  • pamper yourself with a personal makeover for fresh look

Many of the above tasks would create an immediate positive impression to your clients. Even if the client doesn’t immediately sense the impact of one of the listed items, it doesn’t mean it won’t affect them. It will affect you in a positive way. That positive energy will transfer to your customers.

The next time your local news company calls for an interview, you’re going to have the confidence to greet them at the door even if you only have a few moments noticed before they arrive. When your photo is splashed across the front page or you are splashed across the TV screen, you’re going to be proud of what you see — and your clients and prospective clients will be impressed.

There is no amount of marketing dollars that can buy free publicity. Are you ready to be front page news?

Happy Trimming!

~Melissa


Melissa’s Top 4 Tips for Getting Through Your Holidays with Ease

flowerIf you live in the United States, you have just gone through the first phase of the grooming marathon for the holiday season: Thanksgiving.

How did it go? Smooth as silk? Or would you like to make improvements as you move into Phase 2 – Christmas and Hanukkah?

Most of us are involved with the pet industry are here because the passion. We simply love working with the pets. However, even the most passionate groomer can feel the pressures of the holidays.

If you are one of those professionals who felt the pressures of the Thanksgiving crunch, take heart. It’s time to review what you did right and focus on the areas that could use some improvement. For many of us, that’s time management in the grooming salon.

Here are My Top 4 Tips for Getting Through Your Day with Ease

  • Mental Control

Stay focused. Pay close attention to what you are doing at all times. You’re working with live animals and sharp instruments. Chatter between your coworkers and pets breaks your focus. You lose time and you make mistakes when you don’t stay focused on the pet.

Always practice the three C’s; stay calm, stay cool, and stay collected. When you’re working with a pet, you want to be friendly but aloof. You want to correct any undesirable action before it becomes a major problem. Frustration and anger have no place in a professional salon setting. If you feel yourself getting frustrated, take a break. Breathe. Step back to the grooming table when you have regained your composure.

Work methodically with all pets. Don’t get flustered. Set an even and steady pace when it comes to handling, bathing, drying, brushing, clipping, and scissoring. Set time goals for every step of the grooming process and strive to achieve them.

  • Invest in Yourself and Your Equipment

What is the condition of your equipment? Are you working with top-quality equipment?

It’s amazing how much time you can save when your equipment is in top condition. Or when you splurge on that new pair of blenders that cut like butter. Or you have a high velocity dryer that has plenty of punch. Oh, and when all of your shears and blades have sharp edges on them, right? There’s nothing more frustrating than working with dull and ineffective equipment when crunch time is on. And right now you’re in crunch time.

  • Organization in the Salon

Do you have a smooth process for client check-in and checkout? If you’re computerized, is it easy to pull up client records in a flash? If you’re still working with a card file, are all the records pulled for the pets that are scheduled for that day?

Most stylists in a salon setting find working a minimum of three or four-hour blocks of time can be highly advantageous to time management. The more you stop to check in or check out clients, the more you lose your focus on the pet that is on the table. By working in blocks of time, you can check multiple pets in and out in tight time windows.

Do you have a method to track all the collars and leads that accompany the pets? This is no time to be looking for that lost collar or lead! Do you have a bright assortment of pre-made bows? Do you have festive bandannas cut and ready to go on the dog?

  • Mental & Nutritional Stamina

When the rush is on, you need to be at your peak — mentally, physically, and nutritionally.

You’re not going to be at your peak if you’re not getting enough sleep. I know, I know – with all the demands between work, family, and holiday festivities, slumber can be hard to come by. Normally, a professional groomer is so physically exhausted that when your head does hit the pillow — sleep comes easily. Just make sure you’re getting enough hours each night so you can perform at high levels the next day.

With the holidays upon us, most salons find themselves overrun with holiday treats from their clients. Be careful with this one. Personally, I learned the hard way you are not going to feel your best if you consume those goodies all day long!

I learned in my early 20’s to pack healthy food options to keep me nourished all day long. I was mobile, so in between every client my reward was to eat. If I had healthy options at my fingertips, it was easy to keep my energy level in high gear. In a salon setting, this might be a little bit more challenging. Still, eating healthy on a regular basis is the best way to keep you both mentally and physically fit.

Pack a nutritional lunch plus snacks. Or do a potluck with your staff. We’ve done this for years at the Paragon School of Pet Grooming with great success. The rule is: healthy, quick food options, only. No sweets. No desserts. Our clients do a great job with that. The potluck is set up so everybody can grab a bite in between dogs quickly and easily.

If you’re not a cook – have a stack of local takeout menus available. If they deliver – BONUS!

The holidays are a great time to really test your skills. You’ll find out quickly just how successful you are. If you have a full book and are struggling to fit just one more pet into each day, you know you have arrived. Be thankful for creating a service that your customers desire. If you take care of them well — they’ll take care of you. That’s what successful customer service is all about!

Happy trimming and happy Thanksgiving!

~Melissa

If you need a brush up on any time management lessons, here are a few titles from Learn2GroomDogs.com that could help you.

 

Video Title
Building a Grooming Code – the Card Game (Melissa Verplank)

Preparing for the Holiday Rush (Melissa Verplank)

Speed & Efficiency — Monster Sized Dog in 76 Minutes (Lisa Leady)

Speed & Efficiency — Daisy Dog in Less Than 45 Minutes (Suesan Watson)

Speed & Efficiency – Shih Tzu in 45 Minutes (Suesan Watson)

Anything from the ‘queen’ of Gettin’ er Done (Judy Hudson)

Melissa’s Best Time Saving Tips (Melissa Verplank)

Tails from Holidays Past (Suesan Watson, Lisa Leady, Marc Lafleur, Melissa Verplank)

What I Know for Sure – this one will just make you feel good! – (Judy Hudson)

 


The Essence of a Breed: The Poodle

For every purebred dog, there is a written standard developed by parent breed organizations that outline what the “ideal” dog of that breed should be. That “essence” is significant for maintaining the proper condition for peak job performance. In other words, to help it be all it can be.

With any purebred dog, there is a “look” or general feeling you want to capture, if possible, while grooming. The trim style can be for the show ring or modified into a pet trim. In either case, you want to pull the “essence” out of the breed standard and apply it the dog.

These are key points from the official breed standard of the Poodle that influences me when I groom and/or evaluate a Poodle trim. The professional pet stylist accentuates or detracts these points according to styling tactics. The more familiar you are with proper canine anatomy, movement, and terminology, the easier it will be to have a positive impact on any pet you groom.

Poodle PicThe Poodle
The Poodle is a very stylish, squarely built dog of great intelligence. They have a sophisticated air of distinction and self-esteem. Their athletic and proportionate build allows free, fluid, and elegant movement in their gaits.

The poodle comes in three sizes: Toy, standing below 10 inches; Miniature, standing between 10 and 15 inches; and Standard, standing over 15 inches in height at the withers. A squarely built Poodle should be as long as he is tall from the breastbone to the point of rump and from the highest point of the withers to the ground.

The eyes should be dark and almond shaped. They are deeply set and separated enough to yield an intelligent expression. The ears should be at the same level, or slightly below, the eyes. The cheekbones should be flat. The head of the Poodle should be well balanced with the length of the muzzle from the nose to the stop, being equal to the top skull, from occiput to stop. They have a slight stop that indicates the separation between the muzzle and the top of the somewhat rounded skull.

The neck is long enough to carry the head proudly with an air of dignity. The depth of chest should be equal to the length of leg to create a sense of balance. The legs are straight and parallel when viewed from the front or rear. When viewed in profile, the elbow falls directly below the highest point on the withers. The rear is well muscled and angulated to match the forequarters. The feet are small, pointing straight forward. The ribs are well sprung. The topline is level with a tail set that is high on the rump. The tail should be long enough to balance out the overall portrait of the Poodle.

The coat is curly, very dense, and crisp to the touch. The thicker and curlier the coat, the better it lends itself to a wide range of trim styles. The Poodle can come in any solid color. Their skin tones range from black, brown, and pink, with the lighter colors, normally the more sensitive the skin will be.

Happy Trimming!

~Melissa

Artist Credit: Lisa VanSweden


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