Let’s face it, many salon owners aren’t charging as much as they feel they should. Local competition and price-sensitive clients are two strong reasons why. In some cases, grooming rates are already as high as considered possible without losing customers.
In most service-based businesses, payroll is the highest expense. A typical grooming business pays out more than 50% to 60% in payroll, alone. When salons are paying out those percentages, raises are rare.
We’ve talked to lots of groomers. It’s no surprise that one of the main complaints with their jobs is not making enough money. It’s not all about the money but having fair compensation for the work we do is not unreasonable!
When people come to me and ask how they can earn more, I always remind them that time is money – regardless of how you are paid. The faster you can get through a pet safely, the more money you will ultimately make.
Guard combs are one of the easiest ways to speed up your grooming. They allow you to set consistent length over the dog quickly. With the variety of lengths, it’s easy to customize the haircut just by switching out the guard comb. When working with guard combs you don’t need the time it takes to get a beautiful scissor finish. This is a much safer option that also minimizes the stress large amounts of hand scissoring can cause.
This scissor style is taking the industry by storm. Chunkers are oversized thinning shears or blending shears with wider teeth. In some cases, they can be used for the entire groom. Chunkers give a beautiful natural finish in no time.
Some stylists choose to use them in conjunction with scissor or guard comb work. When used in this manner, they dust the top of the coat, removing any imperfections swiftly. There are plenty of styles to choose from with a wide price point based on the quality of the shear. Talk to other pet stylists before you invest in a pair. Find out which chunkers are their favorites and then try them out before you buy them.
Pet parents are spending more on their dogs. Many clients love a little bling – and it doesn’t always have to be shiny! It’s easy to upsell special accessories:
There is no limit to the creativity you can have – as long as it is safe for the pet. It’s a fun way to add a little extra revenue and get people talking!
Every salon has its favorite economical go-to shampoo. But what if your clients had a choice? For some clients, nothing is too good for their pets. Many spa lines of pet shampoo do a fabulous job getting the dog clean and smelling fabulous. There are many specialty shampoos that treat special skin and coat conditions. Most of the time they cost a little bit more than your everyday shampoo. There’s no reason to charge the same. Some specialty shampoos need to sit on the pet a little bit longer to be effective (if it takes extra time it should also add a little more cost). Consider these liquid tool gold mines:
Try a paw-i-cure instead of just trimming the nails. This type of service is a package deal. It includes:
Many of these upsells don’t take any more time to do yet add more income to you or the business.
Don’t get distracted. Most small to medium-sized basic grooms should take about an hour to do. If someone else is bathing for you, the finish trimming should only take between 20 to 30 minutes for the same sized basic groom. Minimize the idle chitchat with your coworkers. Put your cell phone on silent and deal with it when YOU have time. Keep your station highly organized. Create a routine for everything you do from start to finish. The more dogs crossing your table translates into more money going into your pocket. Sometimes it’s in the form of a paycheck, sometimes it’s in the form of tips.
It doesn’t matter if you are commission or hourly. The efforts you put out will create faster grooms, higher-quality trims, delighted customers, and repeat business. Applying these five tips can help you groom dogs better in less time while providing great service for your customers – while adding cash to your pocket!
What are some ways that you’ve tried? What works for you? Go to our Facebook page and chat with your Melissa Verplank family!
Excellent grooming starts always starts with a firm understating of canine anatomy. It is the FOUNDATION of all grooming.
The bones are there, too. Whether the dog is anatomically correct when compared to the breed standard is something else altogether. Understanding what a physically sound dog is will help you immensely. When you know the difference between good and bad structure, you’ll be able to hide many faults.
When we combine all the layers of the dog – the bones, muscles, the skin, and the fur – we will be able to mold and shape the coat to highlight the dog’s best features and downplay the others. If the bone structure is a little less than perfect, you can use the hair to camouflage those defects.
Before you begin grooming any dog, get your hands on them! Close your eyes. Feel the structure under the coat. Sink your fingers deep in the fur. Pay close attention to the muscle groups highlighted in color in these diagrams.
Before you start grooming any dog, you need to familiarize yourself with the breed and understand its essence.
The English Setter is a Sporting dog of great style. It should be physically fit and structurally sound to work long hours flushing game in the field. The general outline of the English Setter will be rectangular. The shoulder lay back and the angles of both the front and rear assemblies should allow for adequate reach and drive.
The coat is silky, flat, and should lay close to the body. English Setters have longer feathering on the ears, chest, abdomen, underside of thighs, back of all legs, and on the tail. The longer coat should not be so long as to hide the true lines of the dogs, movement, or the function of field hunting.
When it comes to grooming, let’s work around the dog using its anatomy as a reference.
When done “correctly,” Setters are hand stripped for a very natural look. However, in pet grooming circles, it is common to see the pattern clipper-cut or styled using a combination of clipping and stripping to save time. Regardless of the method you chose, the anatomy reference points – or landmarks – will remain the same.
Feel for the muscles at the sides of the neck to set the throat pattern line. A visual clue to this area is at the “frill” or cowlick line running down the sides of the neck. The throat area is directly below the jaw, inside the muscles running down the outside of the neck. The shape is generally a soft “U” shape. The lowest part of the “U” stops a few fingers above the prosternum bone.
Set well back and low, even with or below the level of the eye. All these areas are natural landmarks used as reference points on any breed. When you combine anatomy with the official breed standard for any purebred dog, you have knowledge. You can use this understanding to accentuate the proper structure of the English Setter.
Always remember, all transition lines should be invisible. Ideally, the English Setter should look totally natural when finished – as if the coat simply grew that way.
Combining the use of these anatomical landmarks and skillful technical skills, a talented pet stylist can easily create a symmetrical, stylish, and well-balanced trim on any dog – purebred or mixed breed.
What breeds are a struggle for you? Let’s talk about it on our Facebook page with your Melissa Verplank family.