Growing Your Business? Make Room for New Customers!

September 21st, 2017 by Joelle

Growing your business starts with two simple equations:

Marketing Amy

If you want your business to thrive in any economy, you need insurance – and repeat business is your insurance plan.

During my recent lecture about client management at a large trade show, an audience member said something so amazing I knew I had to share it with you. I wish I had caught her name so I could give her full credit for her brilliant idea.

Professional groomers are always busy when the weather is warm. Most of us are booking out two to three weeks (or more) in advance. When the weather is toasty, people always want their pets groomed. The dogs are hot, dirty, and stinky. Even the once or twice per year clients start calling.

Where are those clients during the slower times when your appointment book needs filling? Those are the times when you wish you had more regular clients that book consistently every few weeks.

BLOGThose regular clients are your bread-and-butter. They keep your bills paid and food on your table. They are the ones you can count on. Any successful grooming salon wants a roster full of regular customers and the time to look for them is not when you’re slow. You need to get them while you’re at your busiest.

It’s not as crazy or as impossible as it sounds.

Remember that brilliant audience member? She said she always leaves at least one opening per day to accommodate walk-ins and new clients.

Some of you are shaking your heads. Why would you leave an appointment slot empty when you can fill it with a regular client? You’re probably thinking that you’re losing easy money.

Here’s where that insurance plan idea kicks in. The problem isn’t being booked out when the weather is nice. The problem is that you need to be booked no matter what kind of weather you’re having. You do that by adding clients – and when are new clients calling? The same time as everyone else.

A new client will not wait 2 or 3 weeks to book an appointment with you. They will just move on to the next groomer who set that time aside, just waiting for that client to call.

If you’ve nurtured a relationship with your regulars, they will wait for you. They love you. Their pets love you. Making sure to pre-book their next appointment ensures they get premier treatment and the best appointment times. The long-term investment you’ve made in keeping these customers happy will now start to pay off.

Setting aside those five slots a week is how that lady in the audience maintains a constant stream of new clients. These walk-ins become customers that she can educate and count on during the slower times of the year. As she builds up her regular clientele, she can eliminate the once or twice a year dogs. After all, wouldn’t you rather work on a super regular client instead of a twice a year outdoor farm dog?

Quote In A Circle$100 for a once a year farm dog seems like a lot of money – but is it?

Let’s say you have a 6-week regular client who pays $50 per visit. That’s half of the once a year farm dog. You are going to see that client eight to nine times a year. On an annual basis, you’re going to earn between $400 and $450 for that single client.

The farm dog? You will earn $100. $100 you can’t count on next month or next year.

Which would you rather do?

If you do not make time in your schedule to take on new customers, you might miss out on adding a valuable client that will keep your bills paid when it’s slow. This client could make the difference between working or being sent home because you don’t have any dogs to groom.

Which salon would you rather work at?

As a bonus, making room in an already packed schedule allows you some wiggle room. Maybe you don’t have a walk-in on that day. Or maybe you don’t have a new customer calling to book an appointment. That open slot allows you a little breathing room. Probably at a time when you most need it.

Do you have to take every first-time appointment or walk-in coming through your doors? Absolutely not.

I would ask for some critical information before you get too far into the conversation. Of course, the customer will want to know the price. That gives you the opportunity to learn the breed, the age, the size, the coat condition, and how long it’s been since his last professional grooming. These questions will help you determine whether you should book the appointment. Trust your gut with what the client says. It’s your appointment book.

When you do make room for a new client, make sure you also take the time to educate them. Most clients don’t know how frequently they should have their dogs (or cats) groomed. Talk to them about their lifestyle and how much maintenance they’re willing to do between appointments. Talk about what you can do for them as well their limitations based on the condition of the pet. Custom create a regular schedule that will suit their needs and keep their pet looking and feeling its best.

Will you get it right every time? No. But if you don’t make room for prospective new customers during your busiest times, you won’t have regular clients to carry you through when it’s slow.

Happy trimming!

Melissa

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Spotlight Session for August 22, 2017

August 21st, 2017 by Joelle

How to Handle Tardy and No-Show Clients

July 13th, 2017 by Joelle

Unfortunately, there isn’t an easy rule for solving the problems of tardy or no-show clients. The good news is that you have lots of options to help deal with it. Depending on how busy you are, cancellations can either be a blessing or a curse. In either case, if you have a client who is chronically dismissive or disrespectful of your time, you need to be proactive and correct the problem.

Our kennel, Whiskers Resort and Pet Spa, experienced 68 reservation cancellations over the 4th of July holiday. During the summer months, Whiskers runs at over 100% occupancy rate with its 180 rooms. During peak holidays such as Thanksgiving, Christmas, New Year’s, and Spring Break, Whiskers charges a $50 deposit for all reservations. This deposit is nonrefundable if the cancellation takes place two weeks prior to their check-in date. In the past, the deposit has not been charged for Memorial Day, the Fourth of July, or Labor Day. That will be changing.

For years we’ve tracked grooming appointment cancellations at The Paragon School of Pet Grooming.  Despite our continual efforts to knock the rate down, its remains a persistent 10%.

In the pet grooming industry, time is money. Clients who are chronically tardy or don’t show up for their appointments create havoc for both your schedule and your pocketbook.

It’s frustrating.

It’s disrespectful.

It’s rude.

(However, if you are overbooked, it can also be a blessing.)

There is no perfect solution for this problem. Everyone has a slightly different take on this situation. Some salons run on a very tight schedule while others are more relaxed. And let’s face it, there are times when the client has a legitimate excuse. So, what do you do?

late8 Ways to deal with Tardy and No-show Clients.

  1. Call or text to confirm the day ahead. Sometimes clients just need is a gentle reminder to avoid a scheduling conflict.
  2. Breathe. For some pet stylists, having a cancellation is not a big deal. It doesn’t happen that often. The clients are well-trained and respectful of their appointments and time. In some cases, it might even be a relief.
  3. Overbook. Service businesses do this all the time to ensure they are full. The key here is to have a variety of pets on the books. If there are a few easy jobs sprinkled between the more difficult ones, you will get through your day, even if your cancellation rate is below the 10% mark.
  4. If they are 10 or 15 minutes late – call them. If they can make it into the salon within a few minutes, keep the appointment. It’s easier than trying to refill it – unless you don’t want to! If you opt not to honor their appointment, rebook them for another time. Don’t wait 30 or more minutes and then explode when they walk in the door expecting to keep their appointment. It’s better to make the call right away and know what your next step should be. This method offers you more control over the situation. With some clients, you need to personally point out why it’s important for you and/or your team to have set appointment times. This can be done in a friendly – yet firm – professional manner. This tactic also works well with non-chronic cancellations.
  5. Have a 3 Strike Rule. Some people are just forgetful. Others are just plain disrespectful. Others are downright rude. If the client will not respect your time, you don’t have to continue to put up with it. Occasionally, there are solid reasons why someone misses an appointment. Life happens. The 3 Strike Rule covers clients who are chronically late or don’t show up for their appointments. If you’re going to set up a 3 Strike Rule, what are the consequences? Do you refuse to groom the dog in the future? Charge a cancellation fee? Do you have a client prepay a nonrefundable amount for the scheduled next appointment? If you make a rule, there must be consequences. Make a policy, then consistently stick with it.
  6. If the client cancels, fails to show up, or is tardy beyond being able to groom them at their appointed time, reschedule them. Don’t do them a favor by squeezing them in the next day or two. Push them out at least two weeks. I’ve known many stylists that are so busy they have NO flexibility left in their schedules. If a client misses today’s appointment they can’t get another one until their next pre-scheduled appointment. This works exceptionally well for stylists that are booked out weeks, months, or even a year in advance. It can be a hard lesson for the client but it is generally very effective. Rarely do they miss another appointment.
  7. For clients who are chronically tardy or don’t show up, charge a late or no-show fee. You won’t always get it, but if they book another appointment, you can tack it on to their next grooming fee. You could also consider raising their base price to include an inconvenience fee.
  8. If you have a client who simply cannot adhere to a schedule or does not respect your time, have them prepay prior to their grooming appointment. This should be a nonrefundable amount. After all, your time is valuable and it’s worth money. If they cancel, you can’t get your time back nor the money you would have earned if they had kept their appointment.

late-payment-excusesAre there exceptions to your rules? Absolutely.

If you don’t already track how many cancellations you have each day and each week – start tracking it. Find out what your cancellation average is per day. Once you know the number, you can be proactive in correcting the problem.

Another way to look at it is from a dollar standpoint. At Paragon, our average cancellation rate is 10%. If you apply the 10% rate to your situation and you do 20 dogs a day at $50, that starts to add up! That translates into losing two dogs or $100 every day! Times that by five days a week and you’re at $500 of lost revenue. To me, it’s worth taking the time to simply call and remind people of their upcoming appointment the day before!

We are in the business of building positive relationships with our customers, both the two-legged and four-legged variety. Your personality and the type of relationship with your clients dictates how firmly you adhere to the demands on your time. Remember, these customers not only affect you and your time, they ultimately affect your schedule and your other clients. You need to be warm, caring, and maintain your professionalism.

Just because you are warm and caring does not mean you can’t set rules and boundaries. Remember, you can still provide great customer service and have a mutually respectful relationship that benefits both you and your client.

Happy trimming!

Melissa

MVpaw_no_Inner_white How do you deal with this issue? Jump on the Learn2GroomDogs.com Facebook page and tell us what works for you.


The Art of Giving Great Service – The Zingerman Way

May 25th, 2017 by Joelle

bookAbout 6 years ago I read a great book while sailing on my dad’s boat. It was Zingerman’s Guide to Good Leading, Part 1: Building a Great Business.  At one point, my dad picked up the book. He read a few paragraphs I had highlighted when I went below. When I returned a few minutes later, he said, “Good book. They know what they are talking about.” Wow. Coming from my dad, that meant a lot.

Zingerman’s is an institution in Ann Arbor, Michigan. Hailed by Inc. Magazine as The coolest small company in America,” the original business was founded in 1982 with Zingerman’s Delicatessen. Since then, Zingerman’s has expanded to 11 food-related business, 724 staff members, and sales of over $62 million.

Service is a cornerstone of Zingerman’s success. Zingerman’s has earned its reputation for great service by intentionally creating a culture that nurtures amazing service. They teach every one of their team members system “recipes” which are at the heart of their extraordinary service.

I was so impressed with the book, I ordered copies for all my team leaders!

At Whiskers Resort and Pet Spa, we really rolled up our sleeves. We took the summer to read the entire book together. Once a week we met to review, strategize, and implement what we learned from the pages.

When we started Zingerman’s training in 2011, we were earning about $655,000 in annual gross sales between overnight lodging, daycare, and grooming. Last year we grossed just short of $2.25 million. And the real kicker – we spent virtually nothing on advertising! Our growth has been fueled by stellar customer service from an amazing team of enthusiastic, pet-loving staff.

I know the Zingerman’s training isn’t totally responsible for the growth. However, I’d like to think it helped us formulate a positive culture for our Whiskers team.

Recently, we learned ZingTrain was coming to Grand Rapids for a half day of service training. We could not sign up fast enough. We had 13 team members there from all facets of my companies taking up two corporate tables. We all walked away pumped up and energized! Some of what we learned was a refresher for some of us – for others is was all new. Plus, it was refreshing to learn new service ideas the Zingerman team had formulated since we read the book. The concepts are all easy to implement, too.

I’d like to share a few of those with you.

zingermanZingerman’s 3 Steps to Great Service

#1. Figure out what the customer wants.

  • Ask questions. Listen to what they really want. Give choices. Repeat questions back to the customer for clarity and understanding.
  • 10/4 Rule. When you get within 10 feet of either a customer or a coworker– make eye contact and smile. Once you get within 4 feet of a customer or coworker, verbally exchange a positive comment. (I’m not talking about those that you work with side-by-side all day long – however a room full of smiles and positive interaction is energizing).
  • Spend as much time as necessary to positively impact the customer. For repeat customers, it might be a quick exchange. For new customers, it’s going to take longer to help build a relationship, form a bond, and build trust.

#2. Get it – or do it – for them…

  • Let people know realistic deadlines, cost estimates, and realistic outcomes. Be specific. Under promise and over deliver.
  • Always say please and thank you. Avoid industry jargon.
  • You want the customer to leave feeling like the interaction with you was the best part of their day.

#3. Go the extra mile.

  • Do something the client didn’t ask for and didn’t expect. It doesn’t have to be elaborate. It doesn’t have to be costly. Even simple things can delight and pleasantly surprise your customers.

Within this framework, employees use their own best judgment about how to serve each individual customer.

If you’ve never heard of Zingerman’s or ZingTrain, I encourage you to look it up. If you want to dig in deep, grab the book and apply its principles. If you need a quick pick me up, participate in one of the mini sessions like we did today. Their systems approach is applicable to businesses of varying industries, organizational structure, and size. They are committed to helping others succeed.

You can learn more about their training programs at www.zingtrain.com. You can get the book at the best price by ordering directly from Zingerman’s www.zingtrain.com/building-a-great-business

My entire team left energized and ready to implement many ideas immediately. We were all impacted by the training we received. Hats off to the Zingerman team of Elnian Gilbert and Tabatha Mason and to the Grand Rapids Chamber of Commerce for sponsoring the program!

Happy trimming!

Melissa

 MVpaw_no_Inner_whiteWhat did you think about these ideas? What do you do that works great for your team? Jump on the Learn2GroomDogs.com Facebook page and tell us about it.


How to Scissor a Leg in Under 2 Minutes

May 4th, 2017 by Joelle

autopilot-buttonGrooming systems allow us to go on autopilot. When we’re on autopilot, we can focus on the thing that matters the most – pets!

Think about the things you do every day. I’m sure you use systems all the time. I know I do.

I have a system for making coffee. I have a system for doing my makeup. I have a routine I follow when I exercise. I have a system when I get into the car to go somewhere. I have a routine I follow every night before I go to bed.

I bet you have a lot of routines, too.

When I follow my systems and routines, I don’t have the think about what I’m doing – I just do it. The beauty about routines is they become automated – and efficient.

How does it feel when you don’t follow your routine? What happens when you get interrupted? Do you lose your place? Do you have to stop and think about where you left off? Do you feel lost? What happens to your time?

I know when I’m interrupted, I lose my place. I get off track. I lose precious time. If it continues to happen, I get frustrated.

My guess is you’re just as busy as I am. We have places to go and things to do. Wasting time drives me nuts. How about you?

So, how do you apply this concept to dog grooming? Each phase of the grooming process can be broken down, systematically. For now, let’s talk about a routine for scissoring a leg in less than two minutes.

Now, I’m not talking about an 80-pound Doodle. I’m not talking about a dog you haven’t seen for months. I’m not talking about a dog that comes in matted to the hilt. I’m talking about average, everyday regular clients. Small and medium sized pets that have a bit of style to the haircut.

To become highly efficient with scissoring legs, there’s a secret. It’s all in the set up BEFORE you pick up your shears.

Let’s break this down.

Let’s say you have a Shih Tzu that comes in every six weeks. It’s heavy coated and gets a medium guard comb on the body with fuller legs and a round head style. When it’s done, it’s so cute it looks like it should be a stuffed animal. The entire trim, prep, bath, fluff dry, and haircut should take 60 minutes or less.

First things first. The set up before you pick up your shears is critical. You’ll give yourself a huge head start if you do a few things beforehand.

All equipment needs to be sharp. Your blades need to be able to glide through the coat like a hot knife through butter. Your shears need to cut effortlessly with precision. Your thinners should run smoothly, without catching. Your Greyhound comb as well as your favorite slicker brush should be within easy reach.

side viewHere’s my basic grooming routine on all my six-week or less clients who get a fuller styled leg trim.

  1. trim nails and clean ears
  2. bath
  3. towel dry
  4. hi-velocity fluff drying
  5. double-check coat for any mats or tangles prior to beginning the haircut
  6. trim the pads and round the feet at the same time with a #40 blade*
  7. Sani-work with a #10 (eyes, tummy, and under tail)
  8. guard comb work on the body*
  9. scissor the legs
  10. style the head
  11. style the ears
  12. style the tail
  13. apply bows and cologne based on client preference

I rarely break from this routine. This system allows me to go on to autopilot and focus on the pet and the quality of my work.

Notice the two stars in that list of 13 steps (6 and 8). Those are key areas when setting in the haircut to get legs done in less than two minutes. Those are your “cheat” areas.

What do I mean by “cheat”? Use your clippers. The clipper will remove the bulk of the hair. Any time you can remove excess coat with a clipper, you’re ahead of the game. It minimizes how much you must think about what you are doing while reducing the risk to the dog. #10’s, #40’s or guard combs rarely nick the body of the dog. Scissors? That’s another story. If you’re working with a quality pair of shears, they’re razor-sharp. It only takes one miscalculated move – one tug from the dog – and you have a potential injury that might require stitches. That’s not something any of us want.

Here is my step-by-step guide for this style of haircut focusing on the steps.

(Note: I always work around the dog in the circle.)

 Body:

  1. I brush downward over the leg and the foot with a slicker brush. With my less dominant hand, I slide my hand down the leg, with my finger and thumb closest to the table. When I get close to the foot, I gently ask the dog to lift its foot. I lightly clip the pads with a #40 blade (a #30 blade will work, too).
  2. Once the pads are clipped, I let my hand slide over the foot with my fingers wrapping around the edge of the dog’s foot. Any coat hanging over the edge of the foot, I quickly remove with my #40 blade. I repeat this process on all four feet.
  3. Once the pads and feet are trimmed, I turn my attention to the guard comb work on the body. In the pattern transition areas, I let my guard comb skim off the longer hair on the thighs, rump, and the shoulders. I’m thinking about parallel lines.
  4. When I stand back and look, I want the lines to drop from the widest points on the shoulders and hips to the table. Since the feet have already been trimmed, once you blend the coat at the transition areas, there’s very little left to hand scissor. Normally it’s just an area between 2-3 inches wide.
  5. Once my clipper work is done on the body and I have smoothly transitioned the short coat into the longer fur on the legs – I’m ready to pick up my shears.

Legs:

Front view(In this scenario, I’m starting with the front leg and moving to a rear leg but you can use whatever order works best for you – or the dog. As I work around the dog, I complete each leg before moving to the next one.)

  1. I start with the front legs. I fluff the coat up, gently holding the dog’s foot in my fingers then give the leg a little bit of a shake. The leg is positioned as close to the table top as I can while still elevating it slightly. With straight shears, I box the outside and inside leg lines. (Creating a box is much easier than trying to create a cylinder when setting in the lines.)
  2. Next, I let the dog stand naturally in a square position. I trim a straight line from the elbow to the table with the dog standing squarely. While the dog is standing, I eyeball the front of the front leg making a mental note how much coat needs to come off to create a straight line.
  3. I recomb the entire leg, give it a little shake, and begin my final scissoring. With the dog standing, remove the corners and any longer hair falling over the boxed-in area, creating a nice straight cylinder. I then pick up the foot and detail the cylinder shape.
  4. I quickly give the leg another comb-up and do the final detailing with my thinning shears. I remove any of the high spots or rough patches.
  5. As I get close to finishing shaping the leg, I slide my fingers in around the top of the elbow, and give a gentle squeeze. This hold stabilizes the dog and naturally makes them point their toes so I can focus on the foot. I give the foot a quick fluff with my comb. Picking up my thinners, I remove any rough edges falling outside of the nice rounded foot blending into the sidelines on the leg. I never cut on the underside of the foot from this position.
  6. I put the foot down and let the dog stand naturally. I double-check my work between the large pad of the foot and the stopper pad. I re-trim that area if it needs it.
  7. To double-check the pad area, I brush the coat down and trim any stray hairs with small detail shears – always working around the outside area of the foot pad.
  8. I double-check all my work before I move on to the rear leg.

Back viewThe rear leg will be the same (with a few variances) to help establish the angles of the rear assembly. When doing the guard comb work, I sweep the clipper over the hip and rump area and feather off towards the stifle. This helps establish the angulation on the rear leg.

  1. On the rear legs, I fluff the coat up. Gently holding the dog’s foot in my fingers, I give the leg a little bit of a shake. With the dog standing squarely, I scissor the outside of the leg in a straight, parallel line to the table.
  2. Next, while standing directly behind the dog, I scissor a straight parallel line on the inside of the leg.
  3. I re-fluff the leg and let the dog stand naturally. I scissor in the front of the rear leg, accentuating the curved angle from the stifle to the hock and then straight down to the rounded foot. I will often switch to curved shears for this section.
  4. Finally, I fluff the rear portion of the leg. Using curved shears, I scissor in the angles over the rump and down the rear section of the back leg, accentuating the angulation.
  5. I quickly give the leg another comb-up and remove any of the high spots or rough patches with thinners.
  6. I slide my hand around the thigh, lifting the foot slightly off the table, focusing now on the foot. I give it a quick fluff with my comb and pick up my thinners to remove any rough edges falling outside the lines of the nice rounded foot. I blend the foot into the sidelines on the leg. I set the leg down and double-check the hock.
  7. I fluff the leg one more time and do one of two things:
    1. Lift the dog so it is standing on its hind legs. With the dog lifted in this manner, I get a clear view of the inside of the rear legs. I look for rough spots needing to be smoothed out – or –
    2. Gently pick up the one of the rear legs. Lift it only as high as the dog is comfortable (most of the time allowing the dog to bring its leg into its body a bit). I double-check the inside of the rear leg and smooth out any rough spots with thinners.
  8. To double-check the pad area, I brush the coat down and trim any stray hairs with small detail shears, always working around the outside area of the foot pad.
  9. I double-check all my work before I move on to the next leg.

Have you ever timed yourself? If you haven’t, I encourage you to do so. You can’t improve what you don’t track. It’s important to know how long each step of the grooming process takes you. If you are not being able to get legs scissored on a relatively simple trim quickly, I encourage you to grab a timer or watch the clock. Play the time game with yourself. It’s fun. If you work on the system, you will be able to complete a leg in under two minutes.

When grooming pets, I love to automate what I do. It allows me to give the client a consistent haircut every time. It allows me to be efficient. It allows me to minimize the amount of time I spend on each task. I love how having systems in place allows me the freedom to focus on what is important – the pet.

Being efficient allows you to do more pets per day while enjoying your job. It doesn’t mean that you’re working harder, it just means you’re being productive. Think about all the things you do where you have a system or a routine in place. Thorough systems and routines allow you to get through the process effortlessly. And who doesn’t like that?

Creating routines and systems will also increase your revenue generation. I have yet to find anybody who does not appreciate being able to earn more money without having to work harder for it.

 MVpaw_no_Inner_whiteJump on the Learn2GroomDogs.com Facebook page and tell us your tricks and tips for scissoring legs and saving time.

 


Hiring for the Spring Rush

April 27th, 2017 by Joelle

Now HiringDo you experience seasonal climate changes? If you are in the northern hemisphere, I bet you are already feeling the warm weather grooming rush. One week you are slow, then suddenly the sun comes out. The temperature begins to rise. Instantly, your phone starts to ring off the hook.

Let me ask you this.

  • Are you staffed to handle the load?
  • Are you going to be working 12 hour days, six days a week and still not get caught up?
  • Are you booked out solid for 4 weeks or more?
  • Are clients and potential customers getting frustrated or even angry because you can’t book them as quickly as they’d like?

If you answered “yes” to any of those questions, you’re not alone. When the spring rush hits, groomers are in short supply everywhere!

Finding qualified help is the #1 problem for most business owners.

How often have you advertised for a new bather or groomer and have been able to fill the job immediately? Hardly ever, right? Even after you’ve filled the position, how often has that person been able to perform that job without any guidance or direction from you?

If yours is like most grooming salons, it’s next to impossible to hire the ready-made job applicant. It’s rare to find a person who will be everything you need, right away. Even if you do find great candidates, it’s still going to take work to bring them up to speed. To bring them in line with the way YOU do things in your business. To teach them your culture.

Finding the right people to build your team is always the most challenging part of running any business.

Training is at the heart of all great employees. Unfortunately, training takes time and effort. Both of those equate to money out the door. One of the most frustrating things for any business is to go through the training process only to have the new hire leave shortly after training has been completed. However, if you’re going to run a business that has any growth, you’re going to need to hire help.

How do you find great job candidates who will stay with you? I’m not just talking bathers, groomers, and stylists. I’m talking about anybody that would add value to your business and your team.

I wish there was a simple and clear-cut answer to this very old problem. There’s not.

The best way to get started down the hiring path is finding job candidates with potential. Here are a few things I always think about when looking at prospective job candidates.

featured-classifiedWhere to Find Them

You are going to need somebody who understands that working with dogs takes WORK. A lot of work. I look for proof that they are willing to work. Willing to commit. I scan their resume for clues.

Rural Background

I have found that some of our best employees and students come from a more rural background. Being brought up on a farm always teaches valuable work ethics.  Many times, they will have 4H in their background. Being active with horses or dogs is also a positive attribute. So is someone coming from a veterinarian clinic, animal rescue, or any professional pet-related background.

Students and Recent Graduates

Look at attendance records and GPA, not just a certificate or diploma. Check their extracurricular activities. Was s/he in band, sports, or Student Council? These things will indicate how disciplined and focused a job candidate will be. It will also tell you if that person has worked as part of a team.

Previous Job Experience

Check prior work history. Does the candidate have the experience or skills to do the job? Do they have any previous professional experience working with animals?

Here’s a list of traits that make a great new hire. Look for these behaviors during the interview and during their initial trial period.

  • They listen with intent.
  • They are confident but not arrogant.
  • They have the ability to express themselves.
  • They ask questions.
  • They are motivated to improve their current skill levels
  • The understand directions.
  • They have the ability to focus.
  • They have organizational skills.
  • They have the ability to prioritize tasks.
  • They are willing to try something new.
  • They are open and receptive to constructive criticism.

Here are a few tips when it comes to evaluating a new candidate.

  • Ask for references and call them.
  • Treat everyone with respect.
  • Look for attitude – hire based on potential.
  • Learn to trust your gut.
  • Look for a warm smile.

Once you have a new team member, it’s up to you to provide the training that will guide them. Every salon is slightly different. You want your new hire to succeed. That means you are going to have to put in some effort. They need to be clear on your rules and expectations. Ideally, these rules and expectations will be printed in an employee manual – even if it’s only a few pages!

Observe how they work. Even with the most basic tasks like answering phones or washing dogs, many new hires need to be gently coached. Even if their skill level is weak, if they have the right attitude, you will be able to train them quickly. But you must understand where they are in their current level of training. And the only way to learn that is by having them demonstrate their work.

Books and videos can be extremely helpful to the training process, as well. But don’t just assume they are reading and watching the material – and understanding it. You will still need to observe them carefully for the first few weeks, making sure the information in the books and videos is being correctly implemented.

I learned a long time ago that I prefer to cultivate my own team from scratch. That way they learned our culture. Our expectations. They came without a lot of baggage we need to change. If I was fair with them, in return, they were fair with me, staying with my team for years.

Not everybody will stick with you, long-term. That’s all right. It’s part of the hiring process. Part of running a business. You learn to work with it. Always keep your eyes open for great candidates to join your team. Once you know what to look for, the hiring process becomes a bit easier.

Learn2GroomDogs.com members – check out these links for more information:

What to look for in New Hires / How to Keep New Employees – with Melissa Verplank and Judy Hudson

Slope Side Chats: What Do You Look for In a New Hire? – with Melissa Verplank, Kathy Rose, and Teri DiMarino

Not a subscriber, yet?  Click here to join Learn2GroomDogs.com and get more amazing video lessons like the two mentioned here.

 

 MVpaw_no_Inner_whiteJump on the Learn2GroomDogs.com Facebook page and tell us what you think.

 


How to Get the Most from a Hands-On Grooming Clinic

March 9th, 2017 by Joelle

Feline Grooming Demo #2Attending a hands-on clinic is still one of the best ways to learn. These events often feature stylists that have proven their skill level around the globe. Despite their busy workshop travel schedules, celebrity pet stylists can still be found at their grooming tables every day, just like you, grooming regular clients.

Have you ever had the opportunity to train with a celebrity pet stylist? It’s a great way to improve your skills and get super energized!

Many top professional pet stylists love to help the next generation of groomers. Some of these teaching opportunities may be demonstrations or lectures. Others might be workshops where you supply the dog or cat (as well as the grooming tools) and have the opportunity to be personally coached as you work.

So, how do you get the most out of one of these coaching sessions?

1. Make sure your core/foundation skills are strong.

 Core or foundation skills include:

Proper coat preparation
  •  bathing
  • drying
  • nails trimmed
  • ears cleaned
  • 100% tangle free coat
knowledge of basic anatomy
basic (and correct) usage of tools: brushes, combs, clippers, scissors, carding tools, and stripping knives

2. Make sure to bring a quality practice pet. 

If you do not come to the session with an adequate pet to work on, you only hurt yourself.

  • select a dog or cat with enough coat to demonstrate your skills
  • the pet must have an appropriate temperament
  • the pet should be a good representative of the breed

There are a wide variety of very accomplished pet stylists. Many specialize in a certain breed, grooming technique, or topic.  The better prepared you are to participate in the hands-on workshop, the more you’re going to get out of it. Step into the session with a very open mind.

If you are young and fresh to the industry, the information shared in these clinics can be almost overwhelming. Be the driest sponge that you can be – soak up every bit of knowledge that you can.

As your knowledge and skills develop, the clinics won’t be intimidating. They will become a great tweaking session for your skills. They will keep you abreast of advanced grooming skills and trends. Plus, these types of functions are a great way to invigorate your career.

These principles remain valid for many forms of advanced learning in the pet grooming industry. If you aren’t able to attend a hands-on training session, there are other ways to learn from the experts. Be part of the audience at a trade show or pet grooming competition. Watch a grooming video lesson featuring one of these top stylists. The better you can execute the core skills with your everyday grooming, the easier it will be to successfully transfer their lessons to your own grooming table.

If you are not as accomplished as these award-winning and highly successful pet groomers, keep at it. You can learn a lot from observing their well-developed skills. Learning new skills, tips, and tricks make grooming pets all that more fun!

Happy Trimming!

~ Melissa

P.S. Did I miss any tricks? Tell me what works for you.  Jump on the Learn2GroomDogs.com Facebook page and tell us about it.

 

clinicSpend the day with Melissa

Melissa Verplank will be in the Tampa, Florida area on Sunday, March 19, 2017 for an all day seminar.  Melissa will present four of her most popular lectures that are sure to help you and your business!


Spotlight Session for February 21, 2017

February 21st, 2017 by Joelle

Building Teamwork Within Your Salon

February 16th, 2017 by Joelle
Grooming Department Success is Determined By its Team Members.

Creating teamwork within a grooming department is a challenge. Getting ANY group of people to work in harmony with one another is no easy task.

Teamwork requires four things:

  1. Communication (sharing information)
  2. Leadership (direction and guidance)
  3. Accountability (rules and boundaries)
  4. Clarity (understanding the cause and purpose for every task)

Teamwork helps achieve goals. It also creates an enjoyable, rewarding place to work.

TeamworkOver the years, I have had varied levels of success with fostering teamwork. I’ve had times when the entire organization was working together as a single unit. We were energized and excited. We met objectives. We knocked goals out of the park. Life was good.

I have also had times when there was very little teamwork. Frustration and negativity took over. Meeting objectives was almost impossible. Goals went out the window. More than once I questioned if the company would survive or if it was worth the effort to keep it going.

Here’s what I’ve discovered.

  1. You can’t succeed without strong and effective leadership.
  2. Individuals/organizations need to understand WHY they do what they do.
  3. Systems are crucial to duplicate desirable performance.

Building teamwork requires strong leadership that explains WHY the work is being done. Every activity is begun knowing exactly what the end will be. Systems must be made that ensure the activity is done the same way, every time.

For a business to thrive, everybody needs to work together. Whether your team is made up of just two or fifty people, everybody needs to be accountable for results. Those results are tied to the goals and objectives of the business. Everybody needs to understand what role(s) they play in the success of the company.

Years ago, I learned about a formula in Keeping Employees Accountable for Results by Brian Cole Miller. It’s called the SIMPLE approach to accountability.

S = Set expectations

I = Invite commitment

M = Measure progress

P = Provide feedback

L = Link to consequences

E = Evaluate effectiveness

 

2017-02-15_1319S = Set Expectations

  • Success = how well a staff focuses and works toward a common theme/goal.
  • Employees need to know what is expected of them.
  • The clearer the expectations are, the easier it will be to uphold those expectations down the road.

I = Invite Commitment

  • Team members are more likely to cooperate when they understand three things: what the goals are, what’s in it for them, and how the goals will help move the business forward.
  • Once they understand these three things, they are more likely to commit to the goals and being held accountable for the results.

M = Measure Progress

  • Once they’re committed to the goals, you need to track their progress.
  • Goals must be measurable. If you can’t clearly see where you are, you can’t see how far you need to go.
  • Track progress daily, weekly, monthly, quarterly, and annually. Keep it simple and consistent.

P = Provide Feedback

  • Team members need feedback to know how well they are doing and where they can improve.
  • Feedback opens the door for problem-solving discussions and follow-up actions.
  • Understanding expectations, followed by honest feedback, is the backbone of accountability.
  • When providing feedback, focus on the behavior, not the person. Be specific. Do not mention characteristics like attitudes or intentions.

L = Link to Consequences

  • Teams need to understand the consequences of actions toward a goal. Ideally, these consequences are built into the discussion of goals and objectives so that expectations are clear from the start.
  • Consequences are not rewards or punishments. They are simply the natural result of behavior tied to the goals and objectives of the business.

E = Evaluate Effectiveness

  • Create a system for regular and timely performance reviews.
  • Review how the process has been handled. Praise positive performance. Fine-tune lackluster performance. Redirect underperformance. Explain how their performance affects progress toward the goals and objectives of the company.
  • Be consistent, honest, and fair to the entire team.

For goals to be meaningful and useful, they must be tied to larger organizational ambitions. In other words, you need to identify the “big picture” and work backward to set smaller milestones that will lead you there.

Staff members need to understand the roles they play in business. If they don’t, they are likely to feel disenchanted, lost, or hopeless. Team members at every level should be able to communicate exactly how their efforts feed into the larger business objectives – WHY the business exists, at all.

Teamwork is not just about how effective and efficient a group is, it’s also about the relationships in that group. Always remember, it takes work to create and maintain a positive relationship. Building a healthy marriage, raising a family, training a dog, winning at soccer, and growing a business all require time and effort.

Remember, anytime you’re dealing with more than one person, teamwork is needed. Successful teamwork requires clear communication, leadership, and accountability. Always begin with the end in mind. Once you know why you do what you do – everything else falls into place much easier.

~Happy trimming,

Melissa

MVpaw_no_Inner_whiteP.S. How do you develop teamwork at your salon?  Jump on the Learn2GroomDogs.com Facebook page and tell us about it.

clinicSpend the day with Melissa

Melissa Verplank will be in the Tampa, Florida area on Sunday, March 19, 2017 for an all day seminar.  Melissa will present four of her most popular lectures that are sure to help you and your business!


The Importance of Downtime

February 9th, 2017 by Joelle

HAMMOCKIn many of my business lectures, I ask my audience how many of them take regular vacations. I’m always shocked when I see how many pet professionals don’t schedule vacations or downtime for themselves.

Did you know roughly half of all Americans don’t take annual vacations? And if they do take vacations, it’s common that they stay connected to work or even bring work along with them! Are you guilty of either of these situations? I have always scheduled downtime for myself. However, I admit I am guilty of being connected to work wherever I am – even when on vacation.

Scheduling time off for yourself is important to your overall physical and mental health. There are many positive effects to your well-being.

Here’s a short list of positive attributes to scheduling down time for yourself.

  • increased productivity
  • open to new ideas and viewpoints
  • increased creativity
  • lower stress levels
  • higher energy
  • improved moods
  • positive relationships with family and friends

I learned early in my career the importance of scheduling time off for myself. I have always been an over-achiever, taxing my system both mentally and physically on a regular basis. Yet, I always maintain an intense pace. Why? I know the importance of unplugging.

The key is getting it SCHEDULED.  What gets scheduled – gets done. That’s true for everything, including down time!

The key is getting it SCHEDULED.  What gets scheduled – gets done. That’s true for everything, including down time!

Schedule time to disconnect. Schedule time to unplug. Schedule time to breathe. Schedule time to just enjoy life.

Here is a collection of ways to unplug. Use it to get your ideas flowing on how YOU can find time to decompress from an abundant (and sometimes insanely busy) life.

  • Daily Down Time – Do something every day you enjoy. Maybe it’s spending quality time with your family or friends. Cooking. Exercise. Sports. Reading. Doing something creative. Just take the time to enjoy the simple things life offers.
  • ab3ca0e2f7a04a4ad659c82ea2485e0eFull Days – Book a day just to do something fun and special. You might opt to include only yourself. Or plan an activity with friends. Or with family. Many times, special days don’t require money but they do require time and planning.
  • Weekend Jaunts – When is the last time you booked a weekend excursion? Everyone has different tastes. Some enjoy the solitude of the woods, water, or slopes. Others get a charge out of dog show weekends. Others gravitate to the city. There are literally thousands of things you could do on a weekend, creating special memories for a lifetime.
  • Staycations or Holistay – If your life is supercharged or you don’t have the financial resources for a full-fledged vacation, staying home could be the best answer. What is a staycation or a holistay? It’s when you stay home and participate in leisure activities within driving distance. You sleep in their own bed at night. You might make day trips to local tourist sites, swimming locations, or participate in fun activities such as horseback riding, kayaking, wine tasting, hiking, or visiting museums. Most of the time it involves dining out more frequently than usual or participating in carefree dinner menus.
  • Vacations – Think big. Have fun. Head to the islands. The slopes. Experience a cruise. Explore areas you have never been. Participate in activities that are new to you. Every city, state, and country has a wide range of activities. The only thing holding you back is your imagination and possibly your pocketbook.
businessman in field with blue sky sitting an office chair

businessman in field with blue sky sitting an office chair

A word of caution. When planning any type of downtime – is make sure it stays downtime. Don’t over schedule too many activities. If you do, you will just jump from one frenzied lifestyle into another. You won’t relax and rejuvenate.

Vacations and down time reduce stress and improve health. Time away makes you an effective, productive, and happier worker. You’ll be refreshed and ready to tackle whatever life tosses your way. Take the time to get down time into your calendar.  You deserve it!

~Happy trimming,

Melissa

MVpaw_no_Inner_whiteP.S. How do you unplug?  If you don’t – or can’t – tell us why.  Jump on the Learn2GroomDogs.com Facebook page and tell us about it.

 

 

clinicSpend the day with Melissa

Melissa Verplank will be in Lutz, Florida on Sunday, March 19, 2017 for an all day seminar.  Melissa will present four of her most popular lectures that are sure to help you and your business!


 
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