5 Easy Ways to Give Yourself a Raise

May 10th, 2018 by Joelle

Let’s face it, many salon owners aren’t charging as much as they feel they should. Local competition and price-sensitive clients are two strong reasons why. In some cases, grooming rates are already as high as considered possible without losing customers.

In most service-based businesses, payroll is the highest expense. A typical grooming business pays out more than 50% to 60% in payroll, alone. When salons are paying out those percentages, raises are rare.

We’ve talked to lots of groomers. It’s no surprise that one of the main complaints with their jobs is not making enough money. It’s not all about the money but having fair compensation for the work we do is not unreasonable!

When people come to me and ask how they can earn more, I always remind them that time is money – regardless of how you are paid. The faster you can get through a pet safely, the more money you will ultimately make.

5 Easy Ways to Give Yourself a Raise

Use Guard Combs

Guard combs are one of the easiest ways to speed up your grooming. They allow you to set consistent length over the dog quickly. With the variety of lengths, it’s easy to customize the haircut just by switching out the guard comb. When working with guard combs you don’t need the time it takes to get a beautiful scissor finish. This is a much safer option that also minimizes the stress large amounts of hand scissoring can cause.

Invest in Chunkers

This scissor style is taking the industry by storm. Chunkers are oversized thinning shears or blending shears with wider teeth. In some cases, they can be used for the entire groom. Chunkers give a beautiful natural finish in no time.

Some stylists choose to use them in conjunction with scissor or guard comb work. When used in this manner, they dust the top of the coat, removing any imperfections swiftly. There are plenty of styles to choose from with a wide price point based on the quality of the shear. Talk to other pet stylists before you invest in a pair. Find out which chunkers are their favorites and then try them out before you buy them.

Add Accessories

Pet parents are spending more on their dogs. Many clients love a little bling – and it doesn’t always have to be shiny! It’s easy to upsell special accessories:

  • special bows
  • bandannas
  • feather extensions
  • nail wraps
  • temporary color
  • pup tattoos
  • jeweled neckwear
  • bow ties and ties
  • temporary body bling
  • feather eyelashes

There is no limit to the creativity you can have – as long as it is safe for the pet. It’s a fun way to add a little extra revenue and get people talking!

Up-Grade Specialized Shampoos or Services

Every salon has its favorite economical go-to shampoo. But what if your clients had a choice? For some clients, nothing is too good for their pets. Many spa lines of pet shampoo do a fabulous job getting the dog clean and smelling fabulous. There are many specialty shampoos that treat special skin and coat conditions. Most of the time they cost a little bit more than your everyday shampoo. There’s no reason to charge the same. Some specialty shampoos need to sit on the pet a little bit longer to be effective (if it takes extra time it should also add a little more cost). Consider these liquid tool gold mines:

  • blueberry facials
  • anti-itch shampoos
  • odor neutralizing treatments
  • skin and coat remoisturizing treatments
  • deshedding shampoos

Try a paw-i-cure instead of just trimming the nails. This type of service is a package deal. It includes:

  • filing nails with a Dremel to get them smooth and short
  • trimming the coat between the pads
  • sometimes a skin soothing ointment is even included for rough foot pads.

Many of these upsells don’t take any more time to do yet add more income to you or the business.

Stay Focused

Don’t get distracted. Most small to medium-sized basic grooms should take about an hour to do. If someone else is bathing for you, the finish trimming should only take between 20 to 30 minutes for the same sized basic groom.  Minimize the idle chitchat with your coworkers. Put your cell phone on silent and deal with it when YOU have time. Keep your station highly organized. Create a routine for everything you do from start to finish. The more dogs crossing your table translates into more money going into your pocket. Sometimes it’s in the form of a paycheck, sometimes it’s in the form of tips.

It doesn’t matter if you are commission or hourly. The efforts you put out will create faster grooms, higher-quality trims, delighted customers, and repeat business. Applying these five tips can help you groom dogs better in less time while providing great service for your customers – while adding cash to your pocket!

Happy trimming!

Melissa

What are some ways that you’ve tried? What works for you? Go to our Facebook page and chat with your Melissa Verplank family!


How Many Pets a Day Should You Groom?

September 28th, 2017 by Joelle

I often say there are shades of gray in pet grooming.

Marc and WestieHow many dogs a day you should groom is one of the BIG gray areas! The number will be different for everybody. Some people feel overwhelmed grooming even three dogs in a full day. Other people can do 16 while barely breaking a sweat.

Here are just a handful of the scenarios affecting the number of dogs that might be groomed in a day.

  • Level of grooming experience
  • Work space setup
  • Equipment
  • Salon location
  • Salon type
  • Size of salon/mobile setup
  • Working solo or with assistance
  • Pet size
  • Type of grooms – low maintenance, bath and brush, show trim styles
  • Personal motivation
  • Your personality
  • Financial need

I’m sure you could add a few more to this list!

Typically, when someone first graduates from grooming school or is new to the industry, productivity is not high on their skill list. Rather, their focus is on thoroughness, quality, and safety.

New groomers will improve their speed as they develop skills and confidence. They need experience. They need coaching. They need guidance to create an effective grooming system. The system allows thoroughness while enhancing the quality of their work and the pace in which they do it.

If you’re a seasoned pet stylist, you’ve learned many of the tricks that allow you to be efficient. You’ve learned how to quickly assess a pet and easily determine its grooming needs. You are thorough. You work safely. You have a strong base of repeat customers.

Over the years I’ve seen beginners struggle to get through three dogs. I’ve seen highly efficient, seasoned stylists get through 16 or more dogs in the single day and still have the time and energy to have a little “me time” that evening. Where do you fall on the scale? Where would you like to be?

Being able to work quickly and skillfully can also be impacted by the layout of your work space. Are you set up for maximum efficiency? A bad layout will add unnecessary footsteps to your day and waste your time and energy.

Quote In A CircleYour equipment, tools, and products will also help or hurt you. Many products will enhance your speed and the quality of your final product. Do you have access to high-quality, time-saving, products and tools? When used correctly, they are well worth the investment and can help you groom more pets efficiently.

If you are a solo stylist either in your own salon or mobile setting, 6 to 8 dogs will likely be your maximum. In addition to grooming pets, independent business owners have a wide range of duties and responsibilities. They are the receptionist, the bookkeeper, the marketer, the janitor, and the record keeper – along with every other task it takes to run a successful business. If you are a mobile stylist, you also have driving and van maintenance added to your list of responsibilities.

Efficiency comes into play when pet grooming establishments start building a team. You cannot build a successful business or team with inefficient team members. Inefficient teams will not be able to groom as many pets as their efficient counterparts.

Financial need affects dog numbers. To get a decent paycheck, everyone needs to pull their weight. If you are hired onto a team or work with an assistant, you will have quotas to meet. Some quotas are determined by dog numbers. Other businesses use financial sales volume. Both help determine how many dogs are groomed each day.

Typically, once you start working with others, dog volume increases. In most salons, a team of people working together will be expected to do a minimum of eight dogs a day or more. When you’re working within a team, everybody has a specialty. Each person can focus on what they do best, whether it’s customer service, bathing and drying, or pet trimming and styling. If you have an assistant doing the bathing and drying for you, the number of pets might jump from 6-8 to 12-14. Let’s face it – bathing and drying dogs takes time! If a shop has a good bather/prepper, you can easily groom more pets in a day.

The type of trim combined with the sizes of dogs being done will make a huge difference in how many pets can be done each day. A #7F All on a six-week regular Shih Tzu is much different from a longer guard comb trim with stylized scissored legs. What happens if you increase the size of the dog? Larger dogs simply take much more time. To me, a Doodle is the equivalent of two or three smaller dogs, depending on the type of haircut it is getting.

For many pet professionals, WHY you groom pets will also influence how many dogs you groom in a day. One of the amazing things about our industry is we all love dogs. There are those who really enjoy taking their time with the grooming process and will groom fewer pets. There are those who will try to help as many pets as they can in a single day. Others enjoy the creativity. Some enjoy the flexibility the career offers while others are motivated by the career opportunities. There are also groomers that simply enjoy earning a living by doing something they love.

How many dogs should you groom each day? There are lots of gray areas so there is no right answer. Whatever your motivation, no matter how many dogs you groom each day, the most important thing should always be the health and safety of the pets entrusted to you.

Happy trimming!

Melissa

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