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JZ10 Employ Differently Episode 1: Market Differently

Joe Zuccarello’s latest video is live for L2GD Members!

In this first episode of a four-part series, Joe Zuccarello explains how to find good workers and keep them by marketing not just your services, but your business as a whole. Get tips for attracting new team members and learn how you can employ the same strategies as you do when finding new clients! Grow your business by marketing differently in the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Release: The Melissa Verplank Story – Part III: Reaching A Wider Audience

In this video, Melissa Verplank details how her team took grooming education to the world wide web. Learn how Learn2GroomDogs.com was created, how Paragon’s educational approach grew, and how the team adapted the grooming curriculum – a very hands-on approach – to thrive online.

Tune in for insights, strategies, and intriguing anecdotes. This special video is part of Paragon’s 30th Anniversary series, and a special sneak peek for Learn2GroomDogs members.

In this video you will learn:

  • What challenges and opportunities Paragon’s location presented
  • What Melissa learned from grooming competitions
  • How the Paragon team made Distance Learning appeal to hands-on groomers
  • How Paragon and Learn2GroomDogs.com became what they are today

Start Learning with Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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Preparing for Dog Grooming Certification Programs

Certification Tips Video Roundup

Becoming a National Certified Master Groomer can help grow yourself and your business exponentially! Below are videos, podcasts and resources for your pathway to Certification Success!

I Want To Compete with guest Victor Rosado

All About GroomTeam USA with guest Kathy Rose

Where Can I Certify?

National Dog Groomers Association of America (NDGAA)
International Professional Groomers (IPG)
International Society of Canine Cosmetologists (ISCC)

JZ10 Coaching Session: Be The Expert

Joe Zuccarello’s latest video is live for L2GD Members!

How do you decide where to spend money? Most of us look for experts, but remember, that’s how your customers see you: as an expert! Join Joe as he explains things you can do to boost your confidence, therefore your customer’s confidence in your skills and expertise. You’ll get insight into what your clothes, business decor, body language, and speech all say about your skills, and how to turn those into trust. Learn how to show your expertise in the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Spotlight Sessions: Thick Doodle Legs, Structure, & Poodle Feet

Styling The Rear Feet & Legs of a Thick Coated Doodle

Irina “Pina” Pinkusveich shows off stellar styling techniques for a doodle’s hind legs.

This Spotlight Session is from the full video: Techniques to Make Thick Coated Doodle Grooming Easier & Satisfying

Watch the Spotlight Session

Importance of Grooming to Structure & How It Sets You Apart

Judy Hudson demonstrates a key technique for grooming efficiency – grooming to structure!

This Spotlight Session is from the full video: How to Groom a St. Bernard Doodle in 90 Minutes

Watch the Spotlight Session

How to Trim the Front Feet of a Standard Poodle

Check out this Spotlight Session for Suesan Watson’s tips on trimming poodle feet!

This Spotlight Session is from the full video: Back to Basics with a Standard Poodle in an All Trim

Watch the Spotlight Session

New Release: The Melissa Verplank Story – Part II: Inventing the Grooming Curriculum

In this video, Melissa Verplank explains how she built a grooming curriculum from the ground up. Learn how she organized her team, shared her strategies, and brought grooming education to everyone.

Tune in for teaching insights, guide development, and tips on continuing education. This special video is part of Paragon’s 30th Anniversary series, and a special sneak peek for Learn2GroomDogs members.

In this video you will learn:

  • What challenges Melissa faced when creating a curriculum
  • Which came first – Notes from the Grooming Table or Theory of 5?
  • How education continuously evolves with technology
  • How to build consistency for your team

Start Learning with Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Read the rest of this entry »

New Spotlight Sessions: Rustic Coats, Setting Rosettes, and Drop Coated Dogs

What You Can Apply To Rustic Coat After Bath

Kendra Otto explains how to properly dry a rustic coat after a bath, plus which products she uses to keep the coat moisturized and looking its best.

This Spotlight Session is from the full video: Maintaining a Rustic Coat

Watch the Spotlight Session

Setting the Rosettes

Misty Fowler shows you how to quickly and accurately set in the rosettes on a pet continental poodle trim.

This Spotlight Session is from the full video: Modified Pet Poodle Continental Trim Using a Guard Comb

Watch the Spotlight Session

How to Effectively Trim the Main Body on a Drop Coated Dog

Lindsey Dicken demonstrates how to get an attractive, frustration-free body trim on drop coated dogs using thinning shears.

This Spotlight Session is from the full video: Thinning Shear Personality Trim on a Yorkie Mix

Watch the Spotlight Session

JZ10 Coaching Session: Learn to Speak “Customer”

Joe Zuccarello’s latest video is live for L2GD Members!

Clear communication is make-or-break. Join Joe as he uncovers the secrets of speaking “customer.” You’ll get practical tips for communicating the function, form, and outcome of your grooming strategies. Plus, Joe offers some key conversational aids to keep your grooming goals clear. Talk the talk with the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

For Dog Groomers in Need of Speed

Groomer Time Saving Tips

Give yourself more time in the day by working on Speed and Efficiency! Check out these videos below!

  • What are your methods for saving time!? Share your time saving tricks with fellow groomers just like you on your own Facebook and Instagram! AND don’t forget to tag @Learn2GroomDogs and use #RealLifeGroomer

BONUS! Speed & Efficiency Blogs

These links will open in a new window at Learn2GroomDog.com’s sister site, Paragon Pet School.

New Release: The Melissa Verplank Story – Part I: The Early Years

In this video, Melissa Verplank tells you about how she got started in the industry. Learn how the Paragon School of Pet Grooming came to be!

Tune in for insights, laughs, and tips on how to get started in your own dog grooming enterprise. This special video is part of Paragon’s 30th Anniversary series, and a special sneak peek for Learn2GroomDogs members.

In this video you will learn:

  • How Melissa got started in the pet industry
  • Who mentored her along the way
  • What her “Aha!” moment was
  • What motivated her to reach her goals

Start Learning with Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Read the rest of this entry »