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The Importance of Rebooking Appointments

Rebooking clients is one of the easiest ways for groomers and pet stylists to boost their income. Encouraging clients to rebook on the day of their service will help keep a steady stream of pets coming into your salon.

cozy pet Clients that rebook before they leave return on a much more frequent basis than those who do not. Let’s face it – life gets busy. Personally, if I did not rebook my own hair appointment before I left the beauty salon, I’d be there a lot less frequently than every five or six weeks! Our pet owning clients are no different.

Many groomers don’t encourage their customers to rebook their pet’s next grooming. They think the client will come back when they are ready. While that may be true, it’s more likely the client will not return as often as they should. Read the rest of this entry »

Grooming Efficiently vs Grooming Fast – What’s the Difference?

We all have different reasons why we love our careers. For most of us, our careers started because we were obsessed with dogs and cats. What a fabulous way to make money – doing something you enjoy. My guess is that many of you not only love animals, they’re also a hobby and a huge part of your lives. I know very few career opportunities that allow pet lovers to work in a field they truly adore.

I love helping people who are passionate about their career choices. I always encourage people to seek out personal growth. To look at ways to do things better, more efficiently, and with greater focus. Raise the bar. Set personal goals. Set limits. Develop strategies. Ultimately, the pet, the individual, and the business wins.

If you are a solo stylist, you get to make up your own rules. Work at your own pace. There is very little pressure to move beyond your comfort zone.

However, if you work with a team, you will usually have quotas to meet and rules that you need to follow. The business sets up these boundaries in the best interest of the client, staff, and the long-term health of the company. If someone does not meet quotas, it creates a frustrating situation for the rest of the team in terms of time, quality, and financial stability. Read the rest of this entry »

What Keeps Clients Coming Back?

When a student graduates from The Paragon School of Pet Grooming, I love to hear about their success stories down the road. They might work for someone else or work for themselves. They love what they’re doing and their careers are thriving. But what makes those graduates successful?

For many of them, it might not be what you think.

We all have good friends. When you think about those friends, what traits draw you to them?

My good friends are honest, dependable, self-confident, empathetic, and are good listeners. They have integrity. I enjoy being around them.

Bottom line, I trust them.

Not every groomer needs to be an all-star stylist to succeed. However, having repeat clientele is the lifeblood of any business. It does not matter if you are a solo groomer or work with a team of pet stylists with a support staff. Getting customers to come back on a regular basis pays the bills. Read the rest of this entry »

Thank You!

team photo It’s an amazing honor to receive the Barkleigh Honors Award for Website of the Year. We are thankful beyond words to be nominated among such devoted and talented people. Thank you to Barkleigh for your recognition and for the tireless work you do every day to improve our industry for all groomers and the pets entrusted to us.

Receiving this award is both humbling and inspiring. We created Learn2GroomDogs.com to help people who love working with pets become the groomers and stylists they’ve always wanted to be. We’re so grateful to be part of an industry that values education as well as professional and personal growth. Thanks to our subscribers, we’re more excited and motivated than ever to keep bringing you the tools and materials you need to make your lives better and improve the safety and well-being of pets everywhere.

This was so much more than the four of us could achieve alone. Helping people is our passion and you have always been the driving force behind everything we do.

Thank you to our dedicated team, our amazing Training Partners, and our subscribers for your feedback, insight, and support. This award belongs to all of you, as well. We wouldn’t be here if it weren’t for all of you. Thank you for being part of our family.

How Many Pets a Day Should You Groom?

I often say there are shades of gray in pet grooming.

How many dogs a day you should groom is one of the BIG gray areas! The number will be different for everybody. Some people feel overwhelmed grooming even three dogs in a full day. Other people can do 16 while barely breaking a sweat.

Here are just a handful of the scenarios affecting the number of dogs that might be groomed in a day. Read the rest of this entry »

Growing Your Business? Make Room for New Customers!

Growing your business starts with two simple equations:

Marketing Amy

If you want your business to thrive in any economy, you need insurance – and repeat business is your insurance plan.

During my recent lecture about client management at a large trade show, an audience member said something so amazing I knew I had to share it with you. I wish I had caught her name so I could give her full credit for her brilliant idea.

Professional groomers are always busy when the weather is warm. Most of us are booking out two to three weeks (or more) in advance. When the weather is toasty, people always want their pets groomed. The dogs are hot, dirty, and stinky. Even the once or twice per year clients start calling. Read the rest of this entry »

Making the Most of a Seminar

When you attend trade shows and clinics, preparing in advance can help you make the most of this experience. Seminars are a great way to improve your skills and recharge your batteries. Meeting your mentors and soaking up their knowledge is a fantastic opportunity, and if you can see and hear them in action, it maximizes the experience. When you know what you need and what you hope to get out of the session, you can better prepare yourself to squeeze out as much as you can from your time together.

1. Step into the session with a very open mind.

If you are young and fresh to the industry, the amount of information that you get can be intimidating. Listen, take notes, and soak up every bit of knowledge that you can. Sometimes that may mean suspending what you know in order to make room for something new. Trying new techniques or ideas can be uncomfortable just because you’ve never tried it before. Keeping an open mind enables you to break from your routine to get different results. With time and practice, the awkwardness goes away and you become more efficient. Remember: having more tools, techniques, and knowledge allows you to have multiple approaches to a problem. Read the rest of this entry »

The Groomers Emergency Assistance Fund Needs Your Help!

Imagine that you have been in the boarding kennel and grooming business for over 16 years. You have three groomers, three kennel techs, and one bather depending on your business for their livelihood. On August 25, 2017 Hurricane Harvey would come ashore and life as you know it would be changed forever. Your hometown of Lumberton, Texas, is now completely underwater.

This is a real scenario for many groomers who – like 80% of Texans – did not have flood insurance and have lost absolutely everything. The people in this story are real and they are currently unemployed after the destruction of Hurricane Harvey.

That’s just one grooming-related family affected by this hurricane. There are hundreds more experiencing very similar situations.

Currently, a second hurricane is bearing down on the United States. Experts say it is still too early to determine exactly where and how strong Hurricane Irma will be. It is projected to be a Category 5 hurricane as it hits Puerto Rico, which is directly in Irma’s path.

With any tragedy comes the need for people to reach out and help others. Finding the right avenue(s) to contribute can be daunting. Unfortunately, there will be those who take unfair advantage of the situation. It is for this reason the Groomers Emergency Assistance Fund (GEAF) was formed. The GEAF is an IRS registered non-profit 501c (3) Corporation. Read the rest of this entry »

How Do You Remove Track Lines from a Coat?

I still remember how frustrated I got when I first started grooming.

I was the assistant, doing mostly bathing and drying for the groomer. One day, she was overbooked and was falling deeply behind schedule. She had a basic “all trim” on a larger dog that she hadn’t even started yet. Out of desperation she asked if I would remove some of the coat before the bath.

I thought to myself, “Sure, why not? How hard could it really be?” I picked up the A2 clipper as the groomer handed me the appropriate head. I twisted it on and set to work.

What a mess. The dog wasn’t hurt but my work was awful. The dog was full of uneven coat and lots of tracking.

The groomer had always made it look so easy. Coat seemed to melt off like a hot knife through butter. Her clipper work was always smooth and even. No track marks. No sticky-outies.

This was not nearly as easy as I thought! Read the rest of this entry »

5 Steps to Mastering Any Skill

Learning to master skills helps us get ahead in our work and lives. To do this you need to have a deep understanding of the skill you are trying to perfect. You also need the dedication to put in the needed time and deliberate practice.

“Deliberate practice,” was introduced by researcher, Anders Ericsson who studied this concept for over 30 years. His research shows HOW you practice matters much more than HOW MUCH you practice.

Deliberate practice isn’t running a few miles each day, strumming a guitar for 20 minutes each morning, or grooming a few dogs each day. Deliberate practice is much more purposeful and focused. It might take you five to ten years of deliberate practice to truly master a skill.

To improve anything, you must push beyond your comfort zone. This process can be very difficult. Letting go of what is safe and learning to get comfortable with the unknown is hard for most of us. For some, it is impossible. But when you put sincere effort toward improving a weakness, you will grow.

To become great, experts focus on improving their weaknesses. Practicing on easy things never leads to improvement. Working hard just to work will exhaust you. Working purposefully towards improving is the secret to success. Read the rest of this entry »